Role Description
McGraw Hill, the leading provider of digital and print educational resources, is looking for a Product Marketing Manager. The Product Marketing Manager plays a central role in shaping the story, structure, and strategy behind McGraw Hill’s professional digital medical education products. This position helps define the messaging, positioning, and resources that fuel go-to-market efforts across the organization.
This is an exciting opportunity to contribute across a diverse product portfolio and help build the connective tissue that ensures consistency, clarity, and impact in how our digital products are presented to the world. This is a remote position open to applicants authorized to work for any employer within the United States.
What you will be doing:
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Craft compelling product narratives that clearly communicate value to key audiences and ensure consistency across products, markets, and channels.
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Support product positioning and market alignment by combining customer insights, market trends, and institutional priorities to differentiate McGraw Hill’s offerings in the marketplace.
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Develop and maintain enablement resources such as positioning guides, one-pagers, competitive summaries, and sales tools to empower go-to-market teams.
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Conduct competitive and market intelligence to understand customer needs, motivations, and challenges—and translate these insights into actionable marketing strategies.
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Contribute to pricing and packaging strategies for new products, ensuring clarity and alignment with customer and institutional needs.
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Collaborate cross-functionally with Sales, Marketing, Customer Success, and Product teams to ensure our products are effectively presented, understood, and adopted.
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Co-manage creative and research budgets and support planning for events, conferences, and customer engagements (up to 25% travel may be required).
Qualifications
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Bachelor’s degree in marketing, business, health sciences, or a related field.
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3–5 years of experience in product marketing, ideally within education, healthcare, or technology sectors.
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Proven ability to translate complex products into clear, compelling messaging for diverse audiences.
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Experience leveraging market research and persona development to inform go-to-market strategies.
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Demonstrated success developing or maintaining sales enablement materials and product collateral.
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Strong cross-functional collaboration skills and the ability to manage multiple projects simultaneously.
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Analytical mindset and familiarity with tools like Marketo, Salesforce, Google or Adobe analytics platforms.
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Proficiency with MS Office Suite, Adobe Creative Suite and/or Canva, and web-based collaboration tools such as Asana or Confluence.
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Comfort using generative AI tools for creative and administrative tasks.
Benefits
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The pay range for this position is between $58,960 - $92,000 annually.
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Base pay offered may vary depending on job-related knowledge, skills, experience, and location.
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A full range of medical and/or other benefits may be provided, depending on the position offered.