[Hiring] Product Marketing Manager @Mediafly

Role Description

Mediafly is seeking a Product Marketing Manager to play a key role in driving the success of our Go-To-Market (GTM) teams. You’ll shape GTM strategies to drive inbound and outbound demand by:

• Crafting compelling customer-centric messaging
• Creating product pricing/packaging
• Launching product releases and features
• Managing analyst relations and announcements
• Conducting market research and competitive analysis
• Creating enablement materials to drive pipeline deal progression and support our sales and customer growth teams

This role reports into the VP of Growth Marketing.

Responsibilities of a Product Marketing Manager:

• Dedicate yourself to staying close to the customer and partnering with the Sales and Customer Success teams.
• Develop customer-centric messaging and positioning that clearly communicates the value of our platform.
• Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success.
• Drive customer engagement and advocacy programs, including case studies, testimonials, and community initiatives.
• Own and optimize social, digital, and content marketing strategies to attract and nurture leads.
• Partner with cross-functional stakeholders to develop targeted campaigns, including email, paid media, and organic channels.
• Manage and optimize the website, landing pages, and conversion funnels for maximum lead capture.
• Develop sales collateral, pitch decks, and battle cards to empower sales teams.
• Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy.
• Collaborate closely with Product & Sales to ensure alignment on messaging and positioning.

Qualifications

• 3+ years of Product Marketing experience in B2B SaaS, preferably in Martech or Sales Enablement
• You are proactive and action-oriented, with a strong drive for experimentation.
• Proven experience in a fast-paced startup environment
• Strong background in customer & product marketing
• Deep understanding of digital marketing, lead gen, and marketing communications
• Experience with social, email, content, and digital marketing strategies
• A data-driven mindset—comfortable with marketing analytics & optimization
• Ability to work cross-functionally with Sales, Product, Customer Success, and Marketing teams
• Exceptional writing, storytelling, and communication skills

Requirements

• $95,000 - $100,000 a year

Benefits

• Commitment to fostering pay equity and transparency
• Recognized as a Best Place to Work from Crain's, Inc. and BuiltIn
• Fully distributed company with an HQ in Chicago, IL