Role Description
The Product Marketing Manager, ASCEND works independently and collaboratively to execute department activities and drive strategic growth for A-LIGNโs audit management platform. In this role, you will be responsible for the execution of go-to-market tactics, messaging, and demand generation initiatives that define how our software is perceived in the market.
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Craft compelling messaging frameworks for our audit management platform, A-SCEND
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Develop enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources
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Engage regularly with customers to validate messaging and positioning, while proactively identifying emerging industry trends
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Serve as the internal marketing expert on the competitive technology and partner ecosystem to enable strategic programming and differentiated positioning
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Maintain deep market awareness, including regulatory shifts and standard changes, and translate insights into actionable GTM strategies
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Collaborate cross-functionally with service delivery, sales enablement, sales, and marketing to execute integrated go-to-market plans
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Partner with demand generation teams to design and launch campaigns that drive awareness and customer retention
Qualifications
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Bachelorโs degree in marketing, business, or other relevant fields preferred
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5+ years of product marketing experience, including 3+ years focused in the B2B SaaS space
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Proven experience with product launch frameworks and go-to-market planning
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Demonstrated success in developing messaging frameworks and creating effective sales enablement content
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Proven ability to collaborate and influence cross-functional teams in a fast-paced environment
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Exceptional written and verbal communication skills, with a focus on clarity, persuasion, and audience alignment
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Proficiency using AI and analytics tools to uncover customer insights and accelerate value delivery
Benefits
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Healthcare, Dental, and Vision Benefits
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Employer Paid Life Insurance and Disability Insurance
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EAP - Employee Assistance Program
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Pet Insurance
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401(k) Plan with Employer Matching
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Competitive Bonus Structure
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Home Office Reimbursement
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Certification Reimbursement
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Personalized Career Coaching
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Generous Paid Time Off
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Paid Office Closure December 25-January 1
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Vacation Bonus
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Summer Hours
Company Description
A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor.