[Hiring] Product Marketing Manager @phData

Role Description

The Product Marketing Manager is responsible for turning product capabilities into clear value, shaping the go-to-market strategy, and ensuring the field knows how to sell, position, and win.

• Influence roadmap conversations
• Arm sales with confidence
• Help the market understand the product's importance

Key Responsibilities

• Product Positioning & Messaging
  • Develop clear, differentiated value propositions, positioning, and messaging for products and solutions
  • Translate features into customer outcomes, not buzzwords
  • Maintain messaging frameworks that scale across personas, industries, and use cases
• Go-To-Market Strategy
  • Own GTM plans for new product launches and major releases—from strategy to execution
  • Partner with Product, Sales, and Demand Gen to ensure launches land
  • Define target audiences, personas, and use-case prioritization
• Sales Enablement
  • Equip Sales with the tools they actually use: pitch decks, talk tracks, battlecards, FAQs, demos, and objection handling
  • Train Sales and Solutions teams on positioning, competitive differentiation, and how to win
  • Be the “voice of reason” when sales asks for everything
• Market & Customer Intelligence
  • Conduct customer research, win/loss analysis, and market analysis
  • Track competitors and keep competitive insights current and usable
  • Bring customer and market perspective into product roadmap discussions
• Cross-Functional Leadership
  • Act as a strategic partner to Product Management, not a downstream order taker
  • Align with Demand Gen, Content, Brand, and Partners to ensure consistency and impact
  • Drive clarity across teams

Qualifications

• 5+ years of experience in product marketing (B2B tech or SaaS preferred)
• Prior experience in a professional services, consulting, or services-led organization, partnering closely with delivery/client teams to bring offerings to market
• Proven experience owning GTM strategy and sales enablement
• Experience working closely with Product and Sales teams
• Strong storytelling and messaging instincts—clear beats clever
• Analytical enough to use data, qualitative enough to trust insight
• Comfortable presenting to sales, executives, and cross-functional teams
• Excellent written and verbal communication skills
• Strategic thinker with a bias toward action
• Comfortable with ambiguity and competing priorities
• Knows when to push back and how to do it constructively

Nice to Haves

• Prior experience in data, analytics, or AI domains
• Experience supporting field sales and solution engineering / pre-sales teams
• Experience with win/loss analysis and competitive intelligence programs
• Experience marketing to enterprise buyers and multiple personas (business + technical)

Benefits

• Remote-First Work Environment
• 401k plan with company match
• Dental and Vision insurance
• Home Office Equipment Stipend
• Annual stipend for Learning and Development
• Competitive compensation, excellent benefits, 4 weeks PTO plan plus 10 Holidays (and other cool perks)