[Hiring] Product Marketing Director @RealPage, Inc.

Role Description

The Director of Product Marketing reports to the Senior Director of Product Marketing. This strategic senior-level role leads go-to-market strategy, executive communications, product positioning, and cross-functional alignment for Realpage’s property operations team supporting Smart Building, utility and sustainability solutions and more for the multifamily real estate industry.

The role is accountable for shaping market narratives, influencing product and commercial decisions, presenting recommendations to executive leaders, and enabling teams with the insights, messaging, and programs needed to drive adoption, revenue growth, and market differentiation.

As a senior market and solution expert on IoT automation, mobile access, and Wi-Fi connectivity that transform buildings into intelligent communities, this leader will translate market knowledge into strategic guidance for Product, Marketing, Sales, and partner teams. The role supports multiple personas, including property management companies, property owners and operators, community residents, and technology partners who enable connected communities.

This leader will also serve as a strategic expert on utility management and sustainability solutions, applying knowledge of utility billing, submetering, sustainability analytics, and energy reporting to guide product direction, strengthen go-to-market execution, and support adoption and expansion. The role will address the needs of property management companies, property owners, investors and operators, and technology partners focused on energy usage, reporting, conservation, and operational performance.

Qualifications

• 10 years of experience in B2B SaaS product marketing, with demonstrated success leading strategic go-to-market initiatives, advising senior stakeholders, managing complex partner relationships, and influencing cross-functional decisions.
• Mastery of foundational product marketing skills including value proposition development, GTM strategy, audience segmentation, product launches, content creation, sales enablement, and market research.
• Track record of building strong relations with product management, sales, and cross-functional teams.
• Excellent communication, storytelling, and presentation skills.
• Strong project management skills to plan and execute multiple workstreams simultaneously.
• Bachelor’s degree in marketing, business, computer/information science, or related disciplines.
• MBA is a plus but not required.
• Pragmatic Institute Product Marketing certification preferred.
• Prior experience marketing software solutions in multifamily property management segment including IoT automation, mobile access, and Wi-Fi technologies desired.
• Experience in one or more of the following software segments is a plus but not required: utility billing, submetering, sustainability analytics, energy reporting, AI solutions or related areas.

Requirements

• Creative storyteller that can craft elegant and compelling messages for complex products and succinctly explain complex ideas.
• Strong analytical mind, skilled in assessing problems and making recommendations supported by data.
• Comfort with technology – unafraid to dig into the product and learn the UI/UX, key workflows and what value it delivers to customers.
• Excellent writing skills, with the ability to independently create compelling marketing content without editing assistance.
• Experience using ChatGPT, Claude and Copilot AI tools and solutions.
• Excellent collaborator that values relationships across functions, listens actively, resolves ambiguity, and translates stakeholder feedback into practical recommendations and strategic action plans.
• Deep understanding of B2B sales processes and how best to support sales teams and equip them for success.
• Pragmatic self-starter that is outcomes-oriented and can juggle multiple work streams.
• Very strong project management skills, with the ability create, drive, and manage detailed, multi-role projects with on-time delivery and regular communication.
• Ability to lead and influence cross-functional teams effectively to deliver required results.
• Passion for growth, excellence, and continuous improvement of existing processes.

Benefits

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.

Company Description

Realpage provides a competitive salary package along with a comprehensive benefit plan. Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.

Equal Opportunity Employer: Realpage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees.

Pay Range: USD $123,600.00 - USD $210,400.00 /Yr.