[Hiring] Product Marketing & Content Lead @Jack & Jill/External ATS

Role Description

As the first marketing hire at Thrive, you will define a new category in workforce intelligence. Reporting to the CEO, you will translate complex psychometric science into compelling narratives. This high-impact role blends product positioning, data-driven storytelling, and brand building to establish Thrive as the global authority in predictive hiring and talent management.

Location: London, UK

Why this role is remarkable:

• Shape a brand-new category in HR tech by turning deep psychometric and cognitive science into accessible, actionable insights for world-class clients like McLaren and D&G.
• Join at a pivotal inflection point following a successful third round of investment to build the marketing function from the ground up with direct CEO collaboration.
• Leverage unique platform data from over 200,000 job configurations to lead the industry conversation on the future of work and predictive hiring analytics.

What you will do:

• Own the core product messaging and ICP-specific positioning, translating technical capabilities into clear commercial value propositions that drive market authority.
• Create high-impact sales enablement materials and thought leadership content, including research reports and industry insights, to accelerate the sales cycle and generate inbound leads.
• Partner with product teams to extract platform data for research-led storytelling while managing SEO and PR agencies to amplify Thrive’s voice across LinkedIn and major media.

Qualifications

• Proven track record in B2B SaaS product or content marketing, specifically within a startup or scale-up environment where you have executed strategy hands-on.
• Exceptional storytelling ability with a knack for translating complex data or behavioral science into clear, persuasive narratives for both B2B and B2C audiences.
• Highly proficient in using AI-powered tools to multiply content output and productivity, combined with a strong understanding of SEO-driven content ecosystems.

Next Steps

• Step 1. Visit our website.
• Step 2. Click 'Talk to Jack'.
• Step 3. Talk to Jack so he can understand your experience and ambitions.
• Step 4. Jack will make sure Jill (the AI agent working for the company) considers you for this role.
• Step 5. If Jill thinks you're a great fit and her client wants to meet you, they will make the introduction.
• Step 6. If not, Jack will find you excellent alternatives. All for free.

Company Description

Thrive - Rapidly growing workforce intelligence startup