[Hiring] Principal Product Marketing Manager @Ministry Brands

Role Description

Ministry Brands is looking for a Principal Product Marketing Manager to join our growing team!

Reporting to the Senior Director of Product Marketing, you will work collaboratively to position our products effectively, create compelling value propositions and messaging, and enhance awareness, demand, and adoption. This is a senior individual contributor role that leads through expertise, judgment, and influence, not formal people leadership.

• Own end-to-end commercialization strategy and go-to-market planning for priority initiatives across key solution areas.
• Partner with Product, Sales, Demand Generation, and leadership to prioritize the highest-value plays.
• Develop launch plans that align product, sales, customer success, and marketing around a shared strategy and timeline.
• Define success metrics for launches and track performance to optimize results over time.
• Define and refine TAM, ICP/JTBD, segmentation, buyer, and use-case clarity for priority growth plays.
• Identify where current market assumptions are weak and where sharper targeting is needed.
• Translate market and segment insight into clear commercialization implications.
• Develop differentiated, audience-specific positioning and messaging frameworks for faith-based buyers.
• Translate complex product capabilities into clear, benefit-driven narratives.
• Maintain a messaging architecture that is consistent across channels.
• Track competitors, market shifts, buyer behavior, and commercial trends within the faith-based software market.
• Conduct win/loss analysis and synthesize market insight to inform positioning, sales strategy, and prioritization decisions.
• Develop strategic sales narratives, core enablement materials, and messaging frameworks.
• Conduct qualitative and quantitative research to build rich personas and buyer journey maps.
• Partner with Demand Generation and Content to improve campaign performance.
• Act as a strategic connector across Product Management, Sales, Demand Generation, Customer Adoption, RevOps, and Marketing.
• Create and improve repeatable PMM frameworks and templates.

Qualifications

• 7+ years of B2B product marketing experience, with at least 3 years in SaaS.
• Bachelor’s degree in marketing or business, or an equivalent combination of education and experience.
• Demonstrated track record owning GTM strategy and execution across multiple product lines.
• Strong positioning and storytelling skills.
• Experience translating complex or technical products into accessible narratives for non-technical buyers.
• Experience defining or refining TAM, ICP, segmentation, and buyer/use-case clarity.
• Demonstrated success improving commercialization quality through positioning, messaging, readiness, and cross-functional influence.
• Experience creating repeatable frameworks, templates, or operating standards.
• A strategic thinker with a strong bias for execution.
• Strong analytical capabilities and attention to detail.
• Superb project management skills.
• Comfortable working with and presenting to senior leadership.
• Working knowledge of modern tech stack tools: Salesforce, Project Management Tools, SharePoint, Power BI, Microsoft Suite, and more.

Requirements

• Experience marketing to faith-based organizations, nonprofits, or mission-driven organizations.
• Background marketing complex B2B SaaS solutions across multiple product areas.
• Experience at a company in the $100M–$500M revenue range navigating growth-stage complexity.

Benefits

• Robust healthcare options, including a plan that is 100% covered by Ministry Brands for employee only coverage.
• Flexible paid time off, including PTO for vacation and up to 80 hours of paid sick/safe leave.
• Paid parental leave to allow parents to adjust to their new normal.
• Mental health support through an Employee Assistance Program.
• Professional development reimbursement to support further education and career.
• Employee Recognition & Rewards through the Nectar platform.