[Hiring] PR & ORM Manager @Growe Talents

Role Description

Our client, a fast-scaling international marketing company, is a major player in the iGaming industry, with a dedicated focus on expanding operations across Asia. From deep market research and business strategy to performance-driven digital campaigns and bold creatives, the team manages the entire marketing lifecycle to help clients stay ahead in one of the world’s most competitive industries.

• Plan and manage brand visibility across key media outlets to maintain leading Share of Voice (SOV);
• Develop and execute a content plan including press releases, articles, interviews and special media projects;
• Brief content writers, edit and distribute press releases and articles, ensuring consistent messaging and high-quality output;
• Manage media events, press briefings, special PR activations;
• Plan and execute seeding activities across online platforms to increase brand visibility and mentions;
• Oversee brand presence and ratings on review platforms (e.g., Trustpilot and similar), ensuring strong reputation management;
• Build and maintain relationships with media partners;
• Collaborate with marketing team to ensure consistent brand communication;
• Monitor brand mentions, sentiment and media coverage; ensure a positive sentiment score;
• Track competitors’ media activity and identify opportunities for differentiation;
• Prepare regular analytical reports on PR performance, coverage, brand perception.

Qualifications

• Experience in PR, communications, media relations, or digital PR;
• Hands-on experience with writing and distributing press releases and editorial content;
• Understanding of digital media landscape and online brand visibility strategies;
• Experience in media monitoring, sentiment tracking, competitive analysis;
• Familiarity with reputation management platforms (e.g., Trustpilot or similar review sites).

Requirements

• Proactive and ownership-driven mindset (not just execution, but initiative);
• Ability to work in a fast-paced, dynamic environment;
• Creative mindset with the ability to identify PR opportunities beyond standard formats;
• Result-oriented, with a focus on visibility, sentiment, and brand perception metrics.

Benefits

• Health & Wellness Focus;
• Global Medical Coverage;
• Growth Opportunities;
• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
• Performance-Driven Rewards;
• Dynamic Work Environment.