[Hiring] PPC Specialist @HireLATAM

Role Description

The PPC Specialist will be responsible for managing and optimizing Google Ads campaigns end-to-end, with a strong focus on local lead generation for U.S.-based businesses. This is a highly hands-on role requiring deep expertise in Performance Max campaigns, Target CPA bidding strategies, and Google Business Profile integration.

This is not a brand awareness role—the position is fully performance-focused, with direct accountability for lead quality, cost efficiency, and campaign outcomes. The ideal candidate is highly analytical, detail-oriented, and experienced in generating high-quality leads (not just volume) in competitive local markets.

• Manage and optimize Google Ads campaigns for U.S.-based local B2C businesses
• Build, launch, and continuously refine Performance Max (PMax) campaigns with a focus on lead quality
• Implement and manage Target CPA (tCPA) bidding strategies to control cost per lead
• Leverage Google Business Profile and Google Maps placements alongside Search campaigns
• Track and differentiate lead sources (GBP/Maps vs. Search) for accurate reporting
• Provide clear, actionable performance reports and strategic recommendations
• Continuously test and optimize campaigns to improve lead quality and conversion rates
• Stay up to date with Google Ads platform updates, beta features, and best practices

Qualifications

• Proven experience managing Google Ads campaigns for U.S.-based local B2C businesses
• Strong track record in local lead generation with measurable results
• Hands-on experience with Performance Max campaigns, including optimization for lead quality
• Deep understanding of Target CPA bidding strategies and cost-per-lead management
• Experience integrating and optimizing Google Business Profile within Google Ads campaigns
• Ability to track, analyze, and report on lead sources across channels
• Strong analytical and problem-solving skills
• Excellent communication skills (written and verbal)

Requirements

• Voice/Video Recording is REQUIRED
• Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English.
• Each application includes knockout questions designed to verify minimum qualifications required by the client.
• If you answer "NO" to any knockout question, you will be immediately disqualified from the hiring process.
• Check Your SPAM Folder for important updates sent via email.

Benefits

• 100% Work From Home
• Salary: $4,000 USD/month paid via bank transfer, PayPal or Payoneer
• Schedule: Monday - Friday, 9:00am to 5:00pm Eastern Time