[Hiring] PPC Specialist @Remote Talent LATAM

Role Description

The PPC Specialist will be responsible for managing and optimizing paid advertising campaigns across multiple digital platforms. The role focuses on improving campaign performance through data analysis, conversion tracking, and continuous optimization.

This position works closely with internal teams, particularly account managers, to ensure campaigns align with client goals and performance targets. Strong analytical thinking, clear communication, and the ability to manage multiple accounts efficiently in a remote environment are essential for success.

Responsibilities

• Create, launch, and manage digital advertising campaigns from setup through reporting.
• Manage campaigns across platforms such as Google Ads, with potential exposure to additional platforms including Meta, LinkedIn, and Bing.
• Monitor campaign performance and make adjustments to improve results.
• Conduct routine performance reviews across assigned client accounts.
• Optimize campaigns by adjusting:
  • Audience or keyword targeting
  • Ad creative and messaging
  • Landing page recommendations
  • Bid strategies and placements
  • Budget allocation and tactical settings
• Analyze campaign performance metrics and identify opportunities for improvement.
• Implement and maintain conversion tracking using tools such as Google Analytics, Google Ads, and Google Tag Manager.
• Ensure accurate tracking of conversions including form submissions, phone calls, purchases, and other engagement actions.
• Use campaign data to inform optimization strategies and reporting.
• Provide regular performance insights and clear talking points to account managers regarding campaign activity, results, and next steps.
• Participate in internal meetings and collaborate with team members to support overall campaign strategy.
• Maintain timely communication through email, chat, and project management tools.

Qualifications

• Minimum of 3 years of experience in digital marketing, with a strong focus on Google paid advertising.
• 1+ year of experience managing campaigns targeting the US market.
• Strong understanding of digital advertising performance metrics and campaign optimization strategies.
• Experience working with digital marketing tools including:
  • Google Ads
  • Google Analytics
  • Google Tag Manager
  • Ads Offline Editor
  • Search Console
  • Data Studio / Looker Studio
  • SEMRush
  • CallRail
  • Unbounce
• Solid understanding of conversion tracking and attribution across digital campaigns.
• Ability to analyze campaign performance data and translate insights into actionable optimizations.
• Advanced English proficiency for professional communication and reporting.

Preferred Qualifications

• Google Ads and Google Analytics certifications.
• Experience managing campaigns on additional advertising platforms such as Meta (Facebook/Instagram), LinkedIn Ads, or Microsoft Ads.

Benefits

• Unlimited Paid Time Off (PTO)
• Sick Days
• Parental Leave
• Monday-Friday: Must be available to work within 2 hours of U.S. Central Time (CT)