[Hiring] PPC Specialist @Yempo Solutions

Role Description

The primary objective is to maintain and optimise client’s performance across Paid Search and Paid Social channels while ensuring data integrity through precise tracking.

• Paid Search Management (Google Ads)
  • Account Optimisation: Manage campaign structure, keyword strategy, and bidding methodologies across all active regions.
  • Performance Metrics: Execute ongoing optimisation with a strict focus on CPC, CPA, and ROAS targets.
  • Creative & Budgeting: Conduct ad copy testing/refinement and monitor budget pacing to prevent over/underspend.
  • Reporting: Deliver monthly performance reports containing actionable data.
• Paid Social Management
  • Platforms: Primary focus on Meta (Facebook/Instagram); expansion to other platforms as required.
  • Campaign Operations: Handle full-cycle setup, management, and audience targeting refinement.
  • Creative Strategy: Provide guidance on creative testing and optimise based on performance data.
  • Budgeting: Manage channel allocation to maximise efficiency.
• Analytics & Technical Tracking
  • Infrastructure: Configure and maintain GA4 properties for all entities.
  • Tag Management: Manage Google Tag Manager (GTM) updates, including event tracking and validation.
  • Troubleshooting: Diagnose and resolve cross-platform tracking discrepancies (Conversion pixels, server-side tracking, etc.) to ensure data accuracy.

Qualifications

• Expert-level knowledge of Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, and GA4/GTM.
• Ability to interpret complex datasets to drive logical decision-making.
• Precision in budget management and tracking setup is mandatory.
• Proven ability to manage campaigns across different languages and territories (US, EU focus).

Requirements

• Location: Makati, Metro Manila (Remote)
• Department: Astrak
• Employment Type: Full Time
• Minimum Experience: Experienced
• Compensation: PHP 60,000 - PHP 65,000

Benefits

• Highly competitive salary – paid weekly!
• HMO enrollment on commencement
• Additional HMO dependents added each year of service
• 20 vacation days per year; 7 sick days
• Annual performance bonuses and incentives
• Annual salary reviews and increases
• Free cooked rice, snacks and hot drinks
• Company polo shirts provided
• Fantastic, bright and cheerful open-plan work environment
• Prestigious clients and highly professional and friendly co-workers