[Hiring] PPC/SEO Specialist @Tribute Technology

Role Description

As the PPC/SEO Specialist, you will play a critical role in managing and optimizing our clients' PPC and SEO strategies. This position requires a deep understanding of PPC and SEO best practices and strong communication skills. You will work closely with the Agency Manager and other digital marketing specialists to ensure our clients receive a seamless experience across marketing channels. This role is client-facing and demands an individual who can articulate PPC and SEO strategies in an easy-to-understand manner.

What You'll Do

• PPC Campaign Management: Execute and optimize multiple Google Ad campaigns and accounts simultaneously.
• Own SEO Performance Strategy:
  • Assess underperforming SEO programs, identify root-cause issues (technical, content, authority, or conversion), and implement prioritized fixes.
  • Show measurable improvement in rankings, organic traffic, and lead quality.
• Define Optimization Framework and Accountability:
  • Adapt a documented, repeatable SEO process including baseline audits, clear success metrics, ongoing health checks, and action plans.
  • Continuously adjust SEO strategies based on data, competitive movement, and client performance.
• Performance Tracking: Set up and maintain tracking mechanisms to measure and report on the performance of Google Ad campaigns.
• Local Search Optimization: Advanced understanding of local search and Google Business Profile claiming and optimization.
• Client Interaction: Serve as a client-facing expert, discussing SEO and PPC strategies clearly.
• Collaboration: Work closely with the Agency Manager and other digital marketing specialists to deliver accurate and timely reports.
• GA4, Google Tag Manager, Google Ads, and Google Search Console Expertise: Utilize in-depth knowledge of these tools to enhance client campaigns and strategies.
• Client Reporting: Prepare comprehensive reports to showcase results and provide recommendations to clients.
• In-Bound Marketing: Experience with behavioral/in-bound marketing is a plus, including setting up automations.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in PPC and SEO management, preferably within a marketing agency.
• Proficiency in GA4, Google Tag Manager, Google Ads, Google Search Console, and SEO tools like Ahrefs.
• Advanced understanding of local search and Google Business Profile claiming and optimization.
• Strong interpersonal skills with the ability to build rapport and trust with clients.
• Proven track record of developing and implementing successful SEO and PPC strategies.
• Excellent verbal and written communication skills.
• Ability to multitask, prioritize tasks, and manage time effectively.

Benefits

• Remote in North America
• Great benefits package (Retirement savings plan, health, vision, dental, PTO, Paid Holidays…)
• Outstanding collaborative work environment
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
• We are not sponsoring visas for this role at this time.