[Hiring] PPC/Performance Marketing Specialist @Hunt St

Role Description

We're looking for a Performance Marketing Specialist who can think beyond campaign setup and actually drive the ad strategy end-to-end. This isn't a "build the campaign and monitor it" role; we need someone who understands the business goals behind the spend and makes proactive decisions to hit them.

Key Responsibilities

• Develop and own the overall paid media strategy across platforms (Google Ads, Meta, and others as needed) not just execute briefs handed down.
• Translate business objectives (ROAS, CPA, lead volume, revenue targets) into a coherent channel and budget strategy.
• Reframe KPIs around CPL/CPA (Cost Per Lead), Marketing Qualified Leads (MQLs), lead volume and traffic quality.
• Continuously test, analyze, and optimize campaigns based on performance data going beyond "set and forget."
• Identify new growth opportunities, audience segments, or channels the business hasn't tapped yet.
• Manage budget allocation across campaigns and channels to maximize return.
• Report on performance with clear insights and strategic recommendations, not just raw metrics.
• Collaborate with creative/content teams to ensure ad creative aligns with what's actually converting.
• Stay ahead of platform changes, algorithm updates, and industry trends to keep strategy competitive.

Qualifications

• Proven experience running performance marketing campaigns with real ownership of strategy and budget (not just an execution/support role).
• Strong grasp of Google Ads, Meta Ads Manager, YouTube Ads, and LinkedIn Campaign Manager and analytics tools (GA4, etc.).
• Demonstrated ability to read data and turn it into a strategic pivot not just a report.
• Experience managing meaningful ad spend and being accountable for ROI.
• Comfortable working autonomously and communicating directly with stakeholders on strategy, not just status updates.
• Strong English communication skills for working directly with an Australian client.

Nice to Have

• Familiarity with CRM/attribution tools such as HubSpot and Active Campaign.
• Prior experience in financial media, capital markets, mining/resources, or high-ticket B2B service sectors.
• Hands-on knowledge of ad policy compliance for financial and resource publishing.

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work.
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).