[Hiring] PPC Media Buyer @SBC Performance

Role Description

We are looking for an experienced PPC Media Buyer to own and scale paid search campaigns across Google Ads and Microsoft Advertising (Bing). You will be responsible for driving high-quality inbound traffic from homeowners actively searching for home improvement services — and translating that traffic into verified leads that meet strict quality thresholds. This is a hands-on, data-driven role at the intersection of performance marketing and lead generation. You will work closely with media buyers, analytics, and partner teams to continuously optimize campaign economics and improve unit-level profitability.

Qualifications

• 3+ years of hands-on Google Ads experience managing accounts with $30K+ monthly spend
• Proven track record in lead generation campaigns (home services, insurance, finance, or similar verticals preferred)
• Deep knowledge of Google Ads: Smart Bidding, Search, PMax, Dynamic Search Ads, audience layering
• Experience with Microsoft Advertising (Bing)
• Analytical mindset: comfort with Excel / Google Sheets, GA4, and attribution modeling
• Ability to interpret downstream metrics (not just CTR and CPC) and tie campaigns to business outcomes

Requirements

• Experience with ping/post or lead aggregator models (Nice to Have)
• Familiarity with tracking tools: Google Tag Manager, Hyros, RedTrack, Voluum, or similar (Nice to Have)
• Experience with call tracking and pay-per-call campaigns (Nice to Have)
• Google Ads certification (Nice to Have)

Key Responsibilities

• Campaign Management:
  • Plan, launch, and manage Google Ads and Bing campaigns across Search, Performance Max, and Smart Bidding formats
  • Own end-to-end campaign structure: account architecture, ad groups, keyword sets, match types, bidding strategy
  • Write and test ad copy; manage creative rotation and A/B testing at the ad level
  • Monitor and optimize bids, budgets, and Quality Scores on a daily basis
• Lead Quality & Unit Economics:
  • Optimize campaigns against CPL (cost per lead) and downstream quality metrics: appointment rate, sold rate, return rate
  • Work with tracking and analytics teams to ensure full-funnel visibility from click to conversion
  • Identify and suppress low-quality traffic sources, placements, and search terms
  • Maintain CPL within agreed targets while scaling volume without sacrificing quality
• Reporting & Analytics:
  • Build and maintain performance dashboards; report weekly on key KPIs and budget pacing
  • Conduct regular campaign audits and competitive analysis
  • Provide structured insights and recommendations to leadership based on data
• Testing & Growth:
  • Run structured tests: bidding strategies, audience targeting, landing page variants, ad formats
  • Stay current on Google and Microsoft platform updates, beta features, and industry trends
  • Collaborate with SEO and brand teams to align paid and organic strategies

Performance Evaluation Targets

• CPL within agreed vertical benchmarks
• Lead appointment rate ≥ 15%
• Lead return rate < 15%
• Sold rate ≥ 2%
• Month-over-month volume growth without quality degradation

Who You Are

• You think in unit economics, not just media metrics
• You are comfortable with ambiguity and able to prioritize what moves the needle
• You take ownership - if a campaign is underperforming, you diagnose it and fix it
• You communicate findings clearly to non-technical stakeholders
• You are proactive about learning new platform features and testing them systematically

How to Apply

Please send your CV along with a brief note covering:

• The verticals and budgets you have managed
• Your approach to lead quality optimization in paid search
• One example of a campaign turnaround or significant improvement you drove

To learn more about how we handle your personal data during the recruitment process, please read our Privacy Notice.