[Hiring] Performance Strategist @Remote Talent LATAM

Role Description

We are looking for a strategic and hands-on Performance Strategist (Demand Gen) to work with B2B technology, SaaS, and fintech clients. This is a hands-on performance marketing role. The ideal candidate should be comfortable with:

• Developing strategy
• Working directly in ad platforms
• Analyzing performance data
• Speaking with clients
• Supporting junior team members

You will manage multiple client accounts and work directly with clients to improve paid media performance, generate qualified leads, and drive pipeline and revenue.

Key Responsibilities

• Develop and manage paid media strategies across Google Ads, LinkedIn Ads, and Meta Ads.
• Launch, optimize, and manage campaigns directly within the ad platforms.
• Analyze campaign and funnel performance to identify opportunities for improvement.
• Track KPIs such as CPL, CAC, MQLs, SQLs, conversion rates, pipeline, and revenue.
• Work with large datasets and create reports using Excel, Google Sheets, Looker Studio, or similar tools.
• Lead client meetings, performance reviews, and strategy discussions.
• Explain performance results and recommendations clearly to U.S. clients and stakeholders.
• Build media plans, pacing plans, and growth strategies for client accounts.
• Work with data and measurement teams when more advanced reporting or dashboards are needed.
• Review and QA work completed by junior performance specialists.
• Provide guidance, feedback, and support to junior team members.
• Manage a portfolio of approximately 3–5 clients, depending on account size and complexity.

Qualifications

• Hands-on experience with Google Ads, LinkedIn Ads, or Meta Ads, with experience in at least 2 of the 3 platforms required.
• Experience working with B2B SaaS, technology, or fintech clients.
• Strong demand generation experience with an understanding of the full sales funnel and how paid media contributes to MQLs, pipeline, and revenue.
• Experience managing paid media budgets of $100K+ per month is preferred, but the client can be flexible for candidates with very strong SaaS/tech experience.
• Strong data analysis skills and experience working with Excel, Google Sheets, Looker Studio, or similar tools.
• Good understanding of performance reporting, attribution, conversion tracking, and full-funnel measurement.
• Strong English with excellent communication skills and the ability to lead client conversations independently.
• Strong presentation and storytelling skills, able to explain data and recommendations instead of simply reporting numbers.
• Comfortable being hands-on in the platforms, including campaign setup, optimization, reporting, and QA.

Nice to Have Qualifications

• Experience managing $200K+ in monthly ad spend.
• Experience with additional paid media channels such as YouTube, TikTok, or programmatic.
• Experience with Looker Studio or Tableau.
• Experience with attribution, incrementality, or multi-touch attribution.
• Experience mentoring or reviewing the work of junior performance marketing specialists.

Salary and Benefits

• Salary: $3,500+ USD/month, with flexibility for higher offers based on experience.
• Payments: Paid twice per month.
• PTO: 12 paid vacation days after 1 year, increasing with tenure.
• National Holidays: Paid national holidays based on your location.

Eligibility Criteria

• This position is only open to candidates residing in Latin American (LATAM) countries.
• Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
• Resumes must be submitted in English.
• Applications that do not meet these criteria will be automatically rejected.