[Hiring] Performance Marketing Specialist @Calo Inc.

Role Description

Calo is looking for a Senior Specialist in Performance Marketing to drive paid growth across one or two Calo markets, depending on business need. This role may cover subscriptions, Calo Market, or both, requiring an understanding of the different growth dynamics in each vertical.

• Drive paid growth across assigned markets and verticals.
• Run and optimize paid campaigns across Meta, TikTok, Google, and other relevant paid channels.
• Accountable for improving performance across verticals, including subscription acquisition and Calo Market demand.
• Metrics will include CAC, marginal CAC, ROAS, payback, revenue, contribution margin, AOV, and LTV.
• Connect platform performance to business performance.
• Build campaigns that reflect the commercial model behind each vertical.
• Help structure Calo Market performance around categories, SKUs, promotions, margin, and inventory.
• Report on performance, providing clear recommendations on budget, channel mix, campaign structure, and more.
• Utilize AI and automation to streamline repetitive tasks.
• Run structured tests across various elements of campaigns.

Qualifications

• 3–5 years of hands-on performance marketing experience across Meta, TikTok, and Google.
• Experience managing real budgets with clear business targets.
• Strong understanding of CAC, marginal CAC, ROAS, AOV, LTV, payback, revenue, and contribution margin.
• Practical experience in ecommerce, marketplace, food, grocery, quick commerce, subscriptions, or another high-frequency consumer business.
• Understanding of catalog or shopping campaigns, product feeds, SKU-level performance, promotion mechanics, and category-level reporting.
• Experience using AI, automation, no-code tools, and reporting workflows to reduce repetitive work.
• Good understanding of web and app measurement, including GA4, pixels, SDKs, and MMPs.
• Ability to spot tracking, attribution, feed, delivery, or campaign issues.
• Strong analytical thinking and clear communication.
• Comfort working across different markets, verticals, teams, and levels of ambiguity.
• Strong written and spoken English.

Requirements

• Paid campaigns structured around the actual needs of the assigned market or cluster.
• Subscription and Calo Market campaigns reflecting their different economics and performance goals.
• Calo Market performance with clearer visibility across categories, SKUs, promotions, inventory, margin, and demand.
• Recurring reporting and selected campaign workflows meaningfully automated or AI-assisted.
• A consistent testing rhythm across creative, audiences, offers, bidding, and landing experiences.
• Stakeholders having a clearer view of paid media performance and necessary changes.

The Hiring Journey

• Screening meeting with our TA team.
• Technical interview.
• Case Study.
• Culture-fit interview.
• Offer stage.

Ready to Join?

If this role excites you, and you see yourself matching at least 85% of the criteria above, what are you waiting for? Yalla, let’s gooo! 🚀