[Hiring] Performance Marketing Specialist @Kora

Role Description

The Performance Marketing Specialist is responsible for Kora’s media planning and buying across social, search, and display platforms. You will plan and execute paid digital media campaigns as well as manage the optimization and reporting of the campaigns. When needed, you will plan traditional media buys as well.

• Plan and execute Kora’s paid digital media campaigns.
• Manage the optimization and reporting across all digital touch points.
• Manage Kora’s MarTech stack that connects marketing activities to business growth.
• Share insights from key tracking tools to inform updates to marketing strategy.
• Create informative and high-converting always-on PPC ads.
• Manage monthly budgets of different platforms, billing reconciliation, and spend-pacing.
• Oversee growth in performance to meet Kora’s OKRs.
• Report on key performance indicators and lead-generation initiatives.
• Map ad formats to advertising objectives.
• Explore new opportunities and experiments to drive business growth.
• Test new channels and trends to build credibility for Kora.
• Be active in building marketing budget, recommendations, and pitch decks.
• Ensure a data-led approach to all activity; creating clear tests and adapting strategies accordingly.
• Conduct market research and competitor analysis to inform marketing strategies.

Qualifications

• 3+ years experience in performance marketing.
• Proficient in deriving insights from data, fluent in slicing/dicing data.
• Proficient with Microsoft Excel, Word, PowerPoint, and Google Docs suite.
• Good knowledge and experience in retargeting/remarketing and general tag management.
• Proficient in the use of Google Ads and Demand-side Platforms including Eskimi, Admaven, Taboola, etc.
• Proficient in Google Analytics, Mixpanel, and other relevant marketing reporting tools.
• Can leverage data, analytics, and consumer trends to drive actionable insights and recommendations.
• Goal-oriented with excellent communication skills.
• Curious, a strong team player, and a problem solver.

Requirements

• Reporting Structure: This role reports to the Head, Marketing.

Benefits

• Health insurance.
• Sponsored and tailored training.
• Paid parental leave.
• Paid time-off.
• Flexible work style.
• Annual performance bonus.
• Low-interest loans.
• Employee assisted programs.
• Day off on your birthday 🎂 🎁 🎉.
• Employee resource groups that provide supportive communities within Kora.
• Great company culture and the opportunity to work with a highly collaborative team building something great!