[Hiring] Performance Marketing Specialist @WHIZZ

Role Description

The Performance Marketing Specialist will be responsible for lead generation in the US market. Primary responsibilities include the effective launch and optimization of advertising campaigns on Google, Meta, and TikTok, as well as the rapid integration of content into landing pages and creatives using AI tools.

• Paid Media Management: Launching, managing, and optimizing advertising campaigns in Google Ads (Search, Performance Max), Meta Ads, and TikTok Ads.
• AI-Driven Production: Using AI (ChatGPT, Midjourney, etc.) to generate advertising offers, video scripts, and visual concepts.
• Landing Page Creation: Assembling and refining landing pages using builders (Lovable, Webflow) with a focus on high conversion.
• Design and Creative: Creating simple graphic materials and static banners (in Figma, Canva, or using AI) for hypothesis testing.
• Hypothesis Testing: Continuously running A/B tests (creatives, audiences, offers) and finding ways to reduce cost per lead (CPA).
• Analytics: Working with GA4 and an internal CRM to track funnel performance from click to bike rental.

Qualifications

• At least 2 years of working with paid traffic to Western markets (US is a plus).
• Active use of AI tools for writing texts, creating images, and analyzing data.
• Ability to independently create a high-quality landing page and create a neat banner (without waiting for a designer).
• Data-driven approach: Understanding of metrics such as CTR, CR, CAC, ROMI.
• English Level B1+ (Intermediate and above) – fluent written communication, understanding of courier slang and the US market.
• Flexibility to work at a startup's pace and quickly switch between tasks.

Requirements

• Work on an international project with a real, physical product.
• Access to a modern tool stack and the freedom to implement your ideas.
• KPIs and the ability to see the real impact of your work on the streets of New York and other US markets.