[Hiring] Performance Marketing Specialist @Infotree Global Solutions

Role Description

We are looking for a Performance Marketing Specialist to support a performance-driven digital marketing project focused on scalable growth and measurable business results. The role is suited for a specialist who can take ownership of paid media activities and collaborate with cross-functional teams involved in the project.

You will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns across multiple platforms, with a strong focus on data, performance metrics, and continuous optimization.

• Plan, manage, and optimize paid advertising campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), Reddit Ads, and YouTube
• Monitor daily campaign performance, identifying trends and optimization opportunities
• Optimize budgets, bidding strategies, audiences, and creatives to maximize ROAS while meeting CPA targets
• Run A/B tests on ads, audiences, and landing pages to improve campaign efficiency
• Build and maintain performance dashboards using Looker Studio or Google Sheets
• Prepare weekly and monthly performance reports and communicate insights to stakeholders
• Analyze campaign performance against key KPIs, including CTR, conversion rate, ROAS, and CAC
• Ensure accurate tracking and reporting of leads generated through paid campaigns
• Align paid media performance with sales and revenue objectives in collaboration with relevant teams
• Support LinkedIn paid activities by boosting posts, managing campaign timelines, and optimizing post performance
• Coordinate with content teams to ensure paid campaigns align with content strategy

Qualifications

• Minimum 2+ years of hands-on experience in performance marketing or paid media
• Active Google Ads certification (Search, Display, or Shopping)
• Active LinkedIn Ads certification
• Strong practical knowledge of Google Ads, Microsoft Ads, Meta Ads Manager, and similar advertising platforms
• Solid understanding of campaign structures, audience targeting, bidding strategies, and creative optimization
• Proven ability to analyze performance data and make data-driven optimization decisions

Requirements

• Certifications in Microsoft Ads, Meta Blueprint, or YouTube Ads (Nice to Have)
• Experience with Looker Studio (Google Data Studio) (Nice to Have)
• Advanced knowledge of Google Analytics 4 (GA4) and conversion tracking (Nice to Have)
• Familiarity with CRM systems and lead pipeline reporting (Nice to Have)
• Familiarity with marketing automation platforms (Nice to Have)
• Experience managing large advertising budgets ($50K+ monthly spend) (Nice to Have)
• Knowledge of A/B testing methodologies, CRO principles, and attribution models (Nice to Have)
• Background in e-commerce or B2B lead generation (Nice to Have)

Benefits

• Remote work model
• Participation in a performance-focused digital marketing project
• Responsibility and ownership over paid media execution and optimization
• Collaboration with experienced stakeholders across marketing, content, and sales
• Access to professional performance marketing tools and advertising platforms
• Environment focused on data-driven decision-making and continuous optimization