[Hiring] Performance Marketing Manager @fal

Role Description

You'll own and scale our performance engine end-to-end. From high-velocity model launches to paid acquisition across search and social, you'll drive qualified traffic, conversions, and revenue.

• Build and scale a high-performing acquisition engine across search and paid social.
• Own Google Search: launch agile campaigns for frequent model releases and build always-on campaigns that convert high-intent traffic into revenue.
• Own paid social (Meta, TikTok, YouTube, Reddit): collaborate with creative and content teams to produce quickly, test aggressively, and scale what works.
• Partner with marketing and product teams to align on priorities, launches, and messaging.
• Drive experimentation across channels, landing pages, and funnel conversion.
• Analyze performance deeply: identify bottlenecks, surface insights, and recommend product and marketing improvements.
• Build scalable reporting and attribution to tie spend to revenue.

The majority of the team is based in San Francisco; this role requires 3-4 hours of daily overlap with PST for alignment and fast execution.

Qualifications

• 3-6 years of experience in performance marketing at high-growth startups.
• Strong hands-on experience with Google Ads and paid social platforms (Meta, TikTok, YouTube, Reddit).
• Experience in B2B and/or prosumer markets (developer tools, SaaS, or similar).
• Highly data-driven and detail-oriented. You care about the numbers and what drives them.
• Ability to move fast, test constantly, and operate in ambiguity.
• Proactively suggest product and growth improvements beyond campaign execution.

Requirements

• Bonus: Existing network for producing high-quality ad creatives quickly.
• Experience marketing technical or developer-focused products.

Benefits

• High-impact role with direct ownership of growth.
• Fast-paced environment with constant learning.
• Competitive compensation and equity.
• Regular team offsites and in-person collaboration opportunities.