[Hiring] Performance Marketing Manager @Tardus Wealth Strategies

Role Description

The Marketing Manager is responsible for paid media and digital growth systems that generate qualified leads for Tardus. This is a performance-based role — not a general marketing position.

• Primarily responsible for building, testing, and scaling paid campaigns that produce consistent, cost-efficient lead flow.
• Success is measured by outcomes you directly control: lead volume, lead quality, and campaign performance within budget.
• This role operates independently within defined systems and requires strong judgment, data fluency, and disciplined execution.

Outcomes & Success Measures

• Consistent flow of qualified leads
• Improving cost per lead across campaigns
• Documented and repeatable testing insights
• Reliable attribution and performance visibility
• Clean handoff of leads to Sales without breakdowns in routing or quality

Responsibilities

• Paid Media & Campaign Ownership
  • Responsible for paid acquisition across social media channels
  • Design, test, and scale ads and related campaigns
  • Continuously optimize audiences, creative, and funnel performance
  • Maintain clear campaign structure, tracking, and reporting
• Marketing Channel Performance & Conversion
  • Optimize landing page and website performance and conversion optimization
  • Identify and drive improvements in funnel conversion rates
  • Collaborate with the IT department for implementation
  • Ensure lead capture, routing, and tracking function reliably
  • Design marketing to generate qualified leads for the annual conference
• AI-Driven Content Direction
  • Produce, direct and refine AI-generated marketing content by AI avatars
  • Review and edit content for paid campaigns and marketing channels (e.g., LinkedIn, Meta, TikTok, YouTube, blog)
  • Ensure messaging consistency and compliance across campaigns and funnels
  • Align content with performance data and campaign objectives
• Nurture & Growth System Support
  • Create, monitor, review and edit lead magnet nurture sequence performance
  • Monitor lead routing tools for consistency and accuracy
  • Collaborate with the Affiliate/Vendor Manager to produce affiliate campaign assets
  • Create, monitor and improve client referral campaigns and initiatives

Qualifications

• Proven experience managing paid digital advertising campaigns
• Strong understanding of funnels, attribution, and performance metrics
• Ability to translate data into clear optimization decisions
• Comfortable leveraging AI tools for design, scripts and marketing campaigns
• Highly organized, self-directed, and consistent in execution
• Able to operate independently while collaborating cross-functionally
• Experience using Hubspot, Google Analytics, Salesforce and similar technology tools is preferred

Work Setup

• Remote
• Full-time preferred (strong part-time considered if capacity supports ownership)
• Requires overlap for team collaboration

Fit Disclaimer

This role is built for marketing professionals who want full ownership of outcomes. It is not a fit for candidates who:

• Prefer broad, undefined marketing responsibilities
• Need constant direction or approval to execute
• Avoid metrics, performance pressure, or accountability

Tardus operates at a high standard. Expectations are clear, performance is visible, and results matter.