[Hiring] Performance Marketing Manager @Cape
Mar 27, 2025 - Cape is hiring a remote Performance Marketing Manager. đź’¸ Salary: $150,000-$200,000 a year + equity + 401k match. đź“ŤLocation: USA.
Role Description
Cape is a privacy-first mobile carrier, and we are looking for the founding member of our performance marketing team to drive our next stage of consumer growth. We’re solving new problems – figuring out how to achieve growth and accurate marketing attribution in a privacy-centric environment – so we need someone who brings a data-driven yet creative mindset to experiment and deliver results. You will manage and optimize campaigns across digital channels without relying on third-party cookies or traditional tracking, finding creative ways to reach our audience and measure success. If you thrive on quickly iterating based on performance data and tackling unique challenges (like measuring ROI in a cookieless world), this role is for you. This position reports to the Head of Consumer Growth.
- Scale Paid Acquisition: Drive significant growth in new customer acquisition through paid channels (Google, Meta, etc.) by continually optimizing campaigns to maximize ROI and meet aggressive growth targets.
- Efficient Spend Optimization: Maximize return on ad spend by reallocating budgets weekly based on performance insights, ensuring each dollar is spent efficiently to drive incremental growth. Establish a rigorous test-and-learn framework to measure true incrementality of our campaigns. For example, run geo-based holdouts or period-over-period experiments to determine lift and avoid cannibalization of organic users.
- Data-Driven Insights: Leverage analytics and SQL to deep-dive into campaign data, uncover trends and opportunities, and inform strategic decisions on channel mix, targeting, and messaging. Present findings and recommendations to the team to guide overall growth strategy.
- Privacy-First Attribution: Develop and implement a robust, privacy-first tracking and attribution strategy (without third-party cookies) to accurately measure each channel’s contribution to customer acquisition and retention.
- MarTech Implementation: Build and manage our marketing tech stack – from defining UTM parameters and setting up ad platforms to integrating server-side conversion tracking and CRM data – to capture the full customer journey from click to conversion.
- Cross-Functional Collaboration: Work closely with the creative, product, and data teams to ensure marketing initiatives are aligned with product launches and that tracking implementations are accurate and privacy-preserving. Collaborate on landing page optimization and creative testing to improve conversion rates.
Qualifications
- 4-8+ years of hands-on experience managing performance marketing campaigns (e.g., Google Ads, Facebook/Meta Ads, etc.) with significant budgets and demonstrable results in customer acquisition.
- A metrics-driven mindset with expertise in measuring ROI and optimizing funnel performance. Experience designing experiments or lift tests (geo tests, A/B tests, or holdouts) to assess true incremental impact of marketing efforts (and to identify any cannibalization).
- You’ve built and managed the marketing tech stack end-to-end. This includes setting up UTM tracking and tag management (e.g., Google Tag Manager), implementing server-side conversion tracking or APIs, and integrating campaign data into CRM and analytics systems for full-funnel attribution.
- Proficiency in SQL and data analysis – able to self-serve data to analyze campaign performance and generate actionable insights.
- A test-and-learn approach to marketing. You iterate quickly based on what the data is telling you, and you’re comfortable making weekly (even daily) adjustments to campaigns to capitalize on opportunities.
- Enthusiasm for tackling the challenges of growth in a privacy-first context. You are excited about finding new solutions that respect user privacy.
- A track record of hitting growth targets and improving key metrics. You take ownership of outcomes and consistently look for ways to exceed expectations.
Requirements
The salary range for this role is $150,000-$200,000 a year + equity + 401K match. Within the range, individual pay is determined by experience, relevant education, and/or training.
Benefits
- Top-tier health care
- 401(k) matching
- A generous vacation policy (that we actually use)
Company Description
Cape was founded in early 2022 by Palantir and Anduril alums with deep expertise in privacy and national security. While running Palantir’s US national security business, our CEO became passionate about privacy and security on mobile devices. Our mission is to be a force for good in global wireless.
At Cape, we are not just another cellular service provider; we are the architects of a privacy-centric movement that starts with the devices in your pocket. We are building a cellular network that helps citizens, including those responsible for our nation’s security, regain control of their own data.
We believe that where we are, where we go, and whom we are with are among our most personal information and should be kept private. Privacy is not something you achieve by limiting yourself or by doing less, it is a set of features to be built so you can do more. We have raised money from Andreessen Horowitz and other top-tier VCs, and are excited to grow the team.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
đź’¸
$150,000-$200,000 a year + equity + 401k match
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 27, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
