[Hiring] Performance Marketing Lead @CardFlight

Role Description

We are hiring a Performance Marketing Lead to own acquisition execution and measurement end to end. This role is responsible for generating profitable attention, traffic, and qualified leads through a mix of paid channels, performance partnerships (affiliates and referrals), and scalable distribution. You will run day-to-day campaign operations, leverage AI throughout your process, build repeatable growth experiments, and maintain rigorous attribution from click to CRM to revenue outcomes.

This is a builder role, not just of channels and programs, but of how modern acquisition gets done. You'll bring tools, workflows, and a point of view we don't have today and raise the ceiling for what a lean team can produce. You must have proven you can take a channel or acquisition program from scratch and scale it. Success is measured in business results, not activity metrics.

You will build and own:

• A diversified acquisition engine that produces qualified leads consistently
• Reliable attribution and reporting that ties spend to opportunity and revenue outcomes
• An experimentation cadence that scales winners and kills underperformers quickly — with the discipline to do both fast
• A performance partnership channel (affiliates, referrals) that becomes a meaningful source of pipeline
• An AI-powered operating model that raises the team's ceiling

Your choice of tools, and you’ll build the workflows that generate results and show us what's possible.

Qualifications

• 3-5+ years running profitable paid acquisition in B2B SaaS, fintech, payments, or similarly competitive markets, experience with application or underwriting a plus
• You've personally managed tens of thousands in monthly ad spend and can show the CAC, conversion rates, and ROAS you achieved
• Built something from zero to scale, not just optimized existing programs
• Deep ad platform fluency: campaign structure, bidding strategies, Quality Score optimization, audience layering
• Attribution competence in a cookieless environment, first-party data strategy, server-side tracking, CRM integration, modeled and multi-touch attribution
• Affiliate/partnership experience, you've recruited partners, structured offers, and tracked performance
• Comfortable with constraints, you've made small budgets work, not just managed large ones as this is about efficiency first
• Agentic workflows, you've built or orchestrated multi-step AI pipelines that run tests, read outputs, and iterate
• Velocity, your testing throughput is demonstrably faster because of how you use AI tools, and you can prove it with results

Requirements

• You own paid acquisition from spend to revenue outcome, hitting payback period targets and improving unit economics over time
• Daily optimization: bid strategies, audience refinement, creative testing, landing page variants
• Weekly decision-making: scale, iterate, or kill based on actual CAC and conversion data
• You manage the budget like it's your money because we track every dollar to closed revenue
• Build and manage affiliate/referral programs that generate qualified merchant leads
• Recruit partners, negotiate terms, create offers that convert
• Own tracking infrastructure so we know exactly what drives what
• Find channels our competitors haven't discovered or exhausted yet
• Test unconventional tactics: Reddit communities, vertical-specific forums, niche directories
• Launch rapid experiments with clear hypotheses and kill criteria
• Build and run agentic AI workflows that compress testing cycles

Benefits

• US location-neutral work environment
• Home-office equipment stipend
• Flexible paid time off
• Employee Engagement (Lunch & Learns, team building events)
• Learning & Development culture
• Comprehensive health benefits
• Competitive compensation and company ownership/stock options
• And more!!

Company Description

Whether they’re building great payment software or collaborating with a client, every CardFlight employee is committed to empowering small businesses to accept electronic payments with ease. Our team works primarily remote in over 25 US states with the ability to work in any US state and is passionate about delivering easy to use software to help small businesses accept payments from their customers.

Our signature product, SwipeSimple, is used by 125,000+ small businesses across the country. SwipeSimple is a software solution that enables small businesses to accept payments seamlessly via phone, tablet or computer.

To Apply:

Send us two things:

• Your resume (keep it to one page)
• A cover letter that includes one paid growth program you built, including how it started, how you grew it, and what it produced. Be specific about the numbers.