[Hiring] Partner Marketing Campaign Manager @Redwood Software

Role Description

As a Channel Marketing Campaign Manager you will be responsible for planning, executing, and optimizing partner and channel marketing campaigns with a focus on strategic partners such as SAP and AWS, leveraging data-driven insights to drive engagement, pipeline growth, and revenue impact.

• Execute multi-touch ABM demand-generation programs and partner co-marketing campaigns, including messaging, asset creation, content, paid media, webinars, and events/trade shows
• Build campaign and partner strategies, defining the best approach for each channel motion
• Support partners through enablement, events, and co-marketing initiatives
• Collaborate with the alliances team to create and deliver partner enablement assets
• Manage partner BDF, events, and co-marketing programs
• Work cross-functionally with alliances, BDRs, sales, and marketing teams
• Utilize marketing platforms such as Salesforce, Outreach, Marketo, and 6Sense to support partner initiatives
• Leverage Salesforce and reporting tools to evaluate campaign performance
• Analyze and measure campaign impact on engagement, pipeline, and influenced revenue
• Provide ongoing reporting on account engagement and campaign traction
• Use data and industry best practices to generate insights and optimize programs for target accounts

Qualifications

• 4+ years of experience in channel marketing, integrated campaign management, or a related field
• Digital and email marketing experience, preferably in B2B enterprise software/SaaS
• Experience with CRM, ABM, and marketing automation platforms (e.g., Salesforce, 6Sense, HubSpot)
• Strong project management skills
• Experience managing partner initiatives with SAP preferred but not required
• Proven ability to execute innovative, multi-channel demand generation programs
• Strong analytical, results-oriented, and detail-oriented mindset
• Demonstrated ability to set, track, measure, and communicate progress against goals
• Self-starter capable of managing time and priorities with limited guidance
• High adaptability, flexibility, and accountability
• Ability to thrive in data-driven, fast-paced environments

Benefits

• If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

The Legal Bit

Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it.

Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at [email protected]