[Hiring] Part-time Marketing Assistant @CoWorq

Role Description

Language Alchemy is looking for a talented, mission-driven Marketing Assistant VA to join a small but mighty team supporting author, speaker, and coach Alejandra. This is not a "post and ghost" social media job — it's a real creative partnership. You'll be the person who keeps the brand alive and moving across platforms, owns the execution of a full book launch, and brings genuine energy to the work. If you're someone who gets excited about storytelling, inclusive communities, and helping a thought leader's voice reach more people, this role was built for you.

What You'll Be Doing

• Social Media & Content
  • Take over daily and weekly posting across all active platforms, maintaining a content calendar that reflects Alejandra's voice and brand.
  • Engage with the audience and respond to comments using an Alejandra-approved tone guide.
  • Create on-brand graphics, event flyers, and promotional assets in Canva — including all visual materials for the book launch.
• Substack & Newsletter
  • Manage Substack's publishing cadence, formatting, and scheduling.
  • Research Substack challenge formats and paid content ideas to bring to Alejandra as proposals.
  • Draft newsletter content from Alejandra's notes or outlines, then format, schedule, and send via Kajabi.
  • Maintain subscriber list health and segmentation based on click behavior.
• Podcast Production Support
  • Receive audio from Alejandra, complete preliminary edits, and send to the editor with clear notes.
  • Manage episode uploads and publishing on Kajabi and YouTube.
  • Write episode titles, descriptions, and thumbnail copy.
• Kajabi & Website Management
  • Build and update landing pages for workshops, programs, and campaigns — independently and on-brand.
  • Handle ongoing website management, new page builds, and course updates in Kajabi.
  • Ensure all pages are conversion-optimized and visually consistent.
• Campaign & Book Launch Execution
  • Own the full marketing execution for the book launch — social, email, and campaign coordination.
  • Build and manage a media pitch tracker for podcasts and press outlets for the book tour.
  • Organize and manage campaign timelines for the book launch, workshops, and Substack growth.
  • Run campaigns independently; Alejandra approves only at key checkpoints.
• Workshop & Course Materials
  • Prepare handouts, workbooks, and participant materials for workshops.
  • Design course and workshop presentations in Canva directly from Alejandra's content.
• Analytics & Reporting
  • Pull monthly analytics across podcast downloads, email open rates, and social engagement — and present a 3–5 insight snapshot.
  • Submit an End of Week (EOW) report every Friday.
  • Deliver a 30-Day Report covering wins, tasks, blockers, and ideas.
  • Submit a 60-Day Report with metrics and next-quarter goals.
  • Propose and lead the 90-Day Review meeting agenda.

Qualifications

• 3–5 years of experience in a marketing or content role — you've done this before and have the work to show for it.
• Experience working with an author or TEDx/public speaker — this is a must; you understand the unique pace and demands of a personal brand.
• Campaign management experience — you know how to build a timeline, track milestones, and flag blockers before they become problems.
• Strong visual and content IQ — you're fluent in Canva and have a sharp eye for brand consistency.
• Proactive by nature — you bring ideas to the table and don't wait to be told what to do next.
• Tech-savvy and adaptable — you pick up new tools quickly and don't get rattled by platform changes.
• Clear, honest communicator — you give real feedback and keep Alejandra informed without being prompted.
• Knowledgeable about and inclusive of LGBTQ+ communities, and respectful and aware of race and people of color dynamics in the US — this isn't a checkbox; it's core to how Language Alchemy operates.
• Genuinely excited about the mission — Language Alchemy's work around language, identity, and transformation should resonate with you personally.

Requirements

• During the interview process, you will be asked to screen-share your portfolio and walk through your best work.