[Hiring] Panel Engagement Strategist @M3USA
Apr 07, 2025 - M3USA is hiring a remote Panel Engagement Strategist. 💸 Salary: unspecified. 📍Location: Brazil.
Role Description
The Panel Engagement Strategist will lead email marketing initiatives aimed at enhancing engagement and maximizing the retention of healthcare professionals across multiple brands. This role involves developing and executing data-driven email marketing campaigns, optimizing audience segmentation, and leveraging strategic testing to drive conversions and strengthen relationships with our members.
The ideal candidate is detail-oriented, process-driven, and passionate about email marketing. They will ensure all content aligns with brand guidelines and industry best practices while continuously seeking opportunities to improve engagement marketing performance.
Working hours will be 6.30am - 3.00pm Brazil time.
Essential Job functions (what the employee would do):
-
Email Marketing & Campaign Management
- Develop and execute strategic engagement marketing plans in collaboration with the Panel Engagement Team Lead, aligning with business objectives.
- Manage the end-to-end execution of email marketing campaigns, including ideation, content creation, deployment, and performance analysis.
- Utilize A/B and multivariate testing methodologies to optimize messaging, audience segmentation, and engagement strategies to improve conversion rates.
- Ensure campaigns follow best practices for deliverability, personalization, and compliance with relevant regulations.
-
Performance Analysis & Optimization
- Proactively monitor key performance metrics, analyze data trends, and generate insightful reports to drive campaign effectiveness.
- Continuously optimize campaign strategies based on data-driven insights and suggest actionable improvements.
-
Collaboration & Cross-Functional Engagement
- Work closely with design, content, and analytics teams to ensure email marketing efforts align with broader marketing strategies and business goals.
- Effectively brief in-house designers and content creators to produce high-quality, engaging email assets.
- Support internal stakeholders by sharing insights and best practices for panel engagement and retention.
-
Innovation & Continuous Improvement
- Stay informed about industry trends, emerging technologies, and best practices in email marketing to drive innovation.
- Adapt to evolving business needs by taking on additional responsibilities as required, demonstrating flexibility and a proactive mindset.
Qualifications
- Email Marketing & Automation: Proficiency in email marketing platforms and automation tools (e.g., Ontraport, DotDigital, Mailchimp, HubSpot, Marketo, Salesforce Marketing Cloud).
- Data Analysis & Decision-Making: Keen analytical abilities to decipher data and convert it into meaningful strategies.
- Database Management: Understanding of member database management, segmentation, and audience targeting strategies.
- Technical Proficiency: Strong Microsoft Office skills, particularly Excel, for data analysis and reporting.
- Detail-Oriented & Deadline-Driven: Meticulous attention to detail with commitment to accuracy, quality, and meeting deadlines.
- Organizational & Prioritization Skills: Exceptional ability to manage multiple tasks, prioritize effectively, and take ownership of projects.
- Independent & Proactive: Ability to work autonomously with minimal supervision while demonstrating initiative and adaptability.
- Communication & Collaboration: Strong verbal and written communication skills with the ability to brief design and content teams effectively and work cross-functionally.
Requirements
- Bachelor's degree in business, marketing, or any other relevant field.
- Fluent English speaker with exceptional written and verbal communication skills, and demonstrable knowledge of English grammar.
- Second language proficiency preferred, but not required.
- 3–5 years of experience in email marketing, digital marketing, or a related field.
- Previous experience in healthcare marketing or panel management.
Benefits
- Please submit your resume in English only
Similar Remote Jobs
More jobs at M3USA
More Marketing jobs
-
Marketing $74,000 - $89,000 USAApr 16, 2025
More jobs in Brazil
-
All others unspecified Northern America, Americas, Latin America (LATAM) +13 moreApr 16, 2025
-
Sales / Business competitive salary based on interview results Northern America, Americas, Latin America (LATAM) +13 moreApr 15, 2025
Kickstart Your Job Search
Unlock 54,241 additional remote jobs, advanced search & email notifications
Too many emails? Declutter your inbox with Meco
Your home for reading newsletters
| 📍 | Be aware of the location restriction for this remote position: Brazil |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
💸
unspecified
|
Remote
Location
Brazil
|
|
Job Type
full-time
|
Posted
Apr 07, 2025
|
| 📍 | Be aware of the location restriction for this remote position: Brazil |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
