[Hiring] Paid Social Strategist @National Debt Relief, LLC.

Role Description

National Debt Relief is hiring a hands-on Paid Social Strategist to drive customer acquisition on Meta and TikTok across our brands. You will build and optimize campaigns in platform every day, develop new creative, and keep multiple brands' creative pipelines moving from request to launch to performance readout.

This role sits on the paid social team and reports to the Director of Paid Social. It combines media buying and creative strategy: you own the full loop from concept to asset to launch to optimization, and you are accountable for efficient, compliant growth in enrolled debt.

Responsibilities

• Campaign management (hands on keyboard)
  • Build, launch and scale Meta and TikTok campaigns, ad sets and ads directly in platform.
  • Make daily optimizations on budgets, bids, audiences, placements and pauses based on CPA, CPQL, ABI and enrolled debt.
  • Manage value-based bidding setups and conversion API events so platforms optimize toward qualified and enrolled outcomes.
  • Plan and run structured tests (creative, audience, bidding, landing page) with clear hypotheses and readouts.
  • Expand into new audiences and formats, including Spanish-language campaigns and partnership ads.
• Multi-brand project management
  • Manage concurrent creative requests across multiple brands and prioritize by expected impact.
  • Track every asset from request through development, approval, launch and performance, using consistent naming conventions.
  • Keep stakeholders informed on status, timelines and blockers.
• Reporting
  • Deliver regular performance readouts covering results, learnings and next actions.
  • Surface insights on creative fatigue, audience saturation and scale opportunities.
  • Share learnings across brands to compound wins.
• Creative strategy and production
  • Develop concepts, hooks, scripts and copy for static, video, UGC-style and Stories/Reels placements.
  • Edit or direct new creative in-house and with designers, editors and creators.
  • Adapt winning creative across platforms and brands while keeping each brand's voice.
  • Work with compliance to get ad copy and claims approved before launch.

Qualifications

• High school diploma or equivalent required, bachelor’s degree in business or related field preferred.
• 5+ years running paid social customer acquisition with deep hands-on Meta Ads Manager experience and strong TikTok Ads Manager experience.
• Track record of scaling lead generation or direct-response accounts to efficient CPA targets, ideally with large budgets.
• Experience managing multiple concurrent projects, with a clear system for tracking asset development and launch.
• Experience with partnership ads, creator or UGC programs.

Requirements

• Working knowledge of conversion API, event setup, value-based bidding and lead quality optimization.
• Comfort with data: you can build and explain a performance.
• Clear written communication and a bias toward fast, independent execution.
• Experience in financial services, debt relief or other regulated verticals, including working with compliance on ad review is a plus.
• Demonstrated creative skill: strong instincts for hooks, messaging and visual storytelling, plus working ability in tools Monday, Claude, Trybe, etc.
• Experience with Spanish-language or multicultural audiences is a plus.

Benefits

• Generous Medical, Dental, and Vision Benefits.
• 401(k) with Company Match.
• Paid Holidays, Volunteer Time Off, Sick Days, and Vacation.
• 12 weeks Paid Parental Leave.
• Pre-tax Transit Benefits.
• No-Cost Life Insurance Benefits.
• Voluntary Benefits Options.
• ASPCA Pet Health Insurance Discount.
• Wellness Incentive Program.