[Hiring] Paid Social Strategist @Quartile

Role Description

The Paid Social Strategist is accountable for strategy, execution, and account stewardship across the paid social advertising ecosystem, including META & Pinterest. The role translates client objectives related to:

• Acquisition
• Revenue
• Profitability
• Retention
• Brand growth

This is a high-impact individual contributor role requiring a highly proactive, organized, and resilient professional who combines analytical thinking with creative judgment, learns quickly, and operates effectively in a high-growth environment where priorities, processes, and technology evolve rapidly.

Qualifications

• Performance orientation: A performance-oriented mindset and the ability to connect daily decisions, audience strategy, and creative performance to client objectives and commercial outcomes.
• Analytical and creative balance: Demonstrated analytical reasoning combined with creative judgment; ability to evaluate audience and creative performance and translate insights into strategic decisions.
• Proactivity and ownership: Demonstrated proactivity, commitment, organization, determination, and reliability; consistent record of ownership and follow-through across multiple priorities.
• Emotional intelligence: Strong emotional intelligence and self-awareness, with the ability to give and receive feedback constructively and remain effective through change.
• Adaptability: Open and adaptable approach to working in a high-growth environment where priorities, tools, processes, and responsibilities evolve rapidly.
• Communication: Clear, professional, and consultative written and verbal communication skills; professional fluency in English.
• Continuous learning: Strong commitment to continuous learning and improvement; intellectual curiosity and initiative are valued more highly than complete technical mastery at hire.
• Relevant context (preferred): Experience in Meta advertising, paid social, performance media, ecommerce, or digital marketing; experience with advertising technology or analytics platforms is a plus.

Requirements

• Strategy and planning: Translate client objectives (acquisition, revenue, profitability, retention, brand growth) into full-funnel Meta strategies, budget recommendations, testing roadmaps, and integrated creative briefs; validate assumptions and update plans as performance and market data emerge.
• Campaign development and execution: Ability to follow a playbook, develop and manage Paid Social campaigns across Facebook, Instagram & Pinterest, including sales and conversion objectives, Advantage+ solutions, audiences, placements, bidding, budgets, catalogs, and creative formats; maintain expert-level platform knowledge.
• Account ownership and commitment: Maintain clear ownership of assigned accounts, consistently meeting commitments and proactively identifying risks, opportunities, and required actions; ensure accurate and timely records in Salesforce, Planner, and internal workflows.
• Performance monitoring and optimization: Monitor budget pacing, media investment, revenue, ROAS, CPA/CAC, conversion rate, CPM, CTR, frequency, and relevant funnel metrics; investigate material changes and implement appropriate corrective actions.
• Audience strategy and testing: Develop audience strategies across prospecting, remarketing, retention, and exclusions; account for privacy requirements and available signal quality. Lead structured creative testing in partnership with clients and internal teams, including hypothesis development, variation planning, fatigue monitoring, and performance analysis.
• Catalog and commerce optimization: Manage catalog and commerce campaigns, evaluating feed quality, product coverage, product sets, promotional priorities, and merchandising opportunities; collaborate with Technical Implementation on catalog issues.
• Analytics and insights: Prepare accurate reports, account health assessments, media plans, strategy presentations, and QBR materials that translate audience, creative, and campaign performance into concise, actionable recommendations; apply AI-enabled tools to improve analysis while exercising sound judgment.
• Cross-functional collaboration: Collaborate closely with CSMs and clients on results, risks, strategic trade-offs, creative requirements, and growth opportunities; work with internal creative, technical, and product teams.

Benefits

• This role directly drives Channel Operations' ability to deliver consistent, creative-forward client results across Meta's advertising ecosystem.
• Paid Social Strategists expand Quartile's execution capacity, reduce client dependency on shared resources, and create space for Account Leadership to focus on strategy, new business, and full-funnel optimization.
• By combining creative strategy expertise with analytical rigor and Quartile platform knowledge, this role strengthens client relationships, improves retention, and supports expansion into higher-value creative and audience strategy services.

Company Description

This is a PJ contract based out in Brazil.