[Hiring] Paid Social Senior Specialist @Tinuiti

Role Description

As a Paid Social Senior Specialist, you will build, launch, and improve Paid Social campaigns (Meta, TikTok, Pinterest Performance+, Snapchat, Reddit) to grow new customers, revenue, and LTV while keeping efficiency on track. You’ll follow clear playbooks, turn performance data and creative learnings into next actions, and pilot practical innovations at a small scale before wider rollout. You’ll work closely with Creative, Analytics, Product/Bliss Point, and senior channel leads in your Pod, communicate clearly with clients, and document what works so the team can reuse it.

Key Responsibilities

• Client‑Centric:
  • Prepare on‑time, accurate updates and contribute to QBR inputs; explain results and recommended next steps in plain language tied to goals.
  • Take action on client requests (e.g., promo changes, budgets) within guardrails and escalate when trade‑offs are needed.
• The Tinuiti Way:
  • Own day-to-day campaign management across Paid Social (Meta, TikTok, etc).
  • Apply strong Paid Social craft aligned with the Tinuiti Way (creative + audience + signal quality) with growing multi‑channel awareness; share simple “how‑to” guides and playbacks for repeatability.
• Product‑Led:
  • Operate platform features (Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); run small, safe pilots and monitor outcomes before scaling.
  • Use Bliss Point signals (e.g., Forecasting, Always‑On Incrementality, Creative Insights) shared by the team to guide day‑to‑day optimizations; log issues and feedback for Product/Analytics.
• Data & Measurement‑Driven:
  • Monitor performance daily/weekly; run basic A/Bs with predefined success criteria and simple read cadence; keep pacing and budgets healthy.
  • Maintain signal and data quality (pixel/CAPI basics, event checks, UTMs/GA4 alignment) using checklists; partner with Analytics to validate reads and resolve anomalies.
• Owner Mindset:
  • Manage a clear work queue and deliver on time; proactively reduce rework and non‑converting spend (e.g., creative fatigue, audience overlap, “learning limited”); close the loop with documented learnings.

Ways of Working and Values

• Greatness attracts Greatness: Seek feedback, hone craft, embrace new tools and AI.
• Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.
• Culture of ownership: Move fast, cut waste, and own the result end‑to‑end.

Qualifications

• 3-5+ years running Paid Social with hands‑on builds, launches, pacing, and optimizations; strong experience on Meta and TikTok.
• Confidence planning and executing across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit; familiarity with LinkedIn and X is a plus.
• Comfortable with GA4 and platform analytics; can turn data into clear next steps and basic forecasts.
• Clear client‑facing updates; cross‑functional teamwork; ability to mentor and delegate work to more junior team members.
• Advanced Excel/Sheets and presentation tool skills.

KPIs

• Growth: Increase qualified reach and new‑customer acquisition; contribute to revenue and LTV growth from Paid Social.
• Creative: Faster creative innovation cycles and higher win rate; reduced fatigue.
• Audience and signal: Expand high‑intent audiences; improve pixel/CAPI/event health; fewer “limited learning” cases.
• Innovation: Deliver a steady flow of practical innovations (creative, audience, bidding, format) and record decisions and learnings.
• Product/AI adoption: Pilot and adopt platform automation and Bliss Point‑guided optimizations with proven, incremental impact.
• Efficiency (guardrail): Maintain or improve CAC/ROAS while growing profitable volume.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. We offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. Additionally, we provide 20 paid holidays, including multiple long weekends.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.