[Hiring] Paid Social Media Specialist @Open Influence

Role Description

This role involves leading the execution and optimization of paid campaigns that amplify creator and influencer content through YouTube’s ad ecosystem for globally recognized brands.

• Develop, execute, and manage YouTube ad campaigns across formats such as in-stream, in-feed, Shorts, and connected TV.
• Use Google Ads to set up campaign structures, audiences, bidding strategies, and conversion tracking.
• Optimize creative performance, including hook testing, audience segmentation, frequency management, and placement strategy.
• Analyze performance data to identify trends, improve efficiency, and scale what works.
• Translate brand and influencer content into paid media strategies designed for video-first performance.
• Manage budgets, pacing, and forecasting to ensure efficient media delivery.
• Partner with Account, Creative, and Strategy teams to align paid efforts with influencer and content programs.
• Serve as a client-facing expert, presenting insights, performance updates, and optimization plans.

Qualifications

• 2+ years of hands-on experience running YouTube campaigns in Google Ads
• Experience activating paid media on other platforms such as Meta and TikTok is a plus, but not a requirement
• Strong understanding of video KPIs such as view rate, CPV, watch time, CTR, and conversion lift
• Experience with performance-focused campaigns (direct response, ecommerce, app, or lead gen)
• Familiarity with audience strategies including remarketing, custom intent, and affinity segments
• Comfort working with conversion tracking, tagging, and attribution frameworks
• Agency experience preferred

Benefits

• Work with top-tier global brands and be at the forefront of influencer marketing and paid media.
• Be part of a high-caliber, fast-growing team in a rapidly evolving industry.
• Enjoy the flexibility of remote work while making a tangible impact.
• Collaborate with innovative minds and gain exposure to cutting-edge marketing strategies.