[Hiring] Paid Social Media Manager @Goodway Group

Role Description

The Channel Manager – Social is responsible for delivering high-quality paid social activation across assigned clients. This role owns day-to-day execution, optimization, and performance management across social platforms, ensuring campaigns align to approved media plans, enterprise standards, and evolving channel best practices.

Channel Managers operate as hands-on execution leaders and trusted client partners, translating strategy into precise social activation. They work under the guidance of the Channel Director – Social and support the development of Social Coordinators.

What You’ll Do

• Social Execution & Performance Ownership
  • Execute and optimize paid social campaigns across platforms and formats.
  • Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment.
  • Monitor performance and adjust investment based on efficiency and effectiveness goals.
  • Ensure activation adheres to enterprise standards, brand safety, and data quality requirements.
  • Support adoption of new features, formats, and automation workflows.
  • Lead complex and HVC paid social campaigns, acting as the paid social extension for client teams.
• Client & Strategy Partnership
  • Partner with Client Strategy to ensure social activation mirrors approved plans.
  • Translate performance data and creative insights into optimization recommendations.
  • Participate in client conversations as an execution authority.
  • Surface risks, opportunities, and platform changes proactively.
  • Lead client paid social conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance.
• Channel Collaboration & Capability Building
  • Support Social Channel Managers and Coordinators through task guidance and QA.
  • Contribute to documentation, testing efforts, and evolving activation standards.
  • Collaborate with Analytics to support learning and optimization.
  • Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth.
  • Champion knowledge sharing across the paid social team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency.

Qualifications

• Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred.
• 5+ years of experience in paid social or performance media activation.
• Hands-on experience across major social platforms.
• Strong analytical and problem-solving skills.
• Experience presenting performance insights and creative learnings to clients.
• Ability to mentor and support junior team members.

Company Description

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel.

• Leading data-driven and technology-enabled digital media and marketing services firm.
• Diverse team of digital strategists, media practitioners, technologists, and data scientists.
• Honored as a multiyear winner in Ad Age Best Places to Work.
• Recipient of Ad Exchanger's Best Use of Technology by an Agency Award.
• Two MarTech Breakthrough Awards.
• Certified service partner to The Trade Desk.