Role Description
Responsible for all aspects of executing paid digital media campaigns on networks like Facebook, Twitter, Snapchat, Pinterest, YouTube, and more. This includes:
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Initial planning
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Implementation
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Monitoring
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Optimization
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Analysis and reporting
This role will lead as the day-to-day subject matter expert (SME) for our clients, providing:
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Strategic recommendations
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Analysis and reporting
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Response to ad-hoc requests
You will be responsible for:
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Targeting customers and creating compelling ads with our creative team
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Delivering outstanding communication, service, and campaign performance for our clients
Additional Responsibilities include:
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Development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
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Leveraging real-time data dashboards and reporting tools to communicate campaign performance to clients
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Analyzing performance data and providing intelligent synthesis, interpretation, and appropriate action plans
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Continuously measuring and optimizing campaign performance while establishing benchmarks and recommending future tests
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Communicating with clients on all elements of the campaign, including planning, performance, and project status
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Preparing reports and presenting results to clients and management
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Maintaining a high level of up-to-date knowledge of best practices and strategies in advertising networks
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Using a data-driven approach to develop marketing strategies and plans to support clientβs business objectives
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Building effective relationships with all clients
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Gathering data on consumer, competitor, and market conditions
Qualifications
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Bachelor's degree in Marketing or related major required
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5+ years of performance marketing experience in social is required
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Highly knowledgeable with automation tools (bidding and targeting) & ad creative testing tools
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Experience in scaling/increasing campaign spends while maintaining or improving performance KPIs
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Experience in maintaining and growing large spending accounts with significant optimizations and budgets
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Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
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Ability to communicate effectively to all employee levels while understanding both the day-to-day and big picture
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Ability to work in a fast-paced environment while managing time effectively
Benefits
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Competitive salary with performance-based bonuses
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Health, dental, and vision insurance
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Paid time off and holidays
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Opportunities for professional development and career growth
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A creative and collaborative work environment where your ideas and contributions are valued
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Medical, Prescription, Dental, & Vision Insurance Benefits
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Life and Accident Insurance Plans
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Short and Long Term Disability Plans
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Employee Assistance Programs
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Employee Purchase Programs with thousands of discounts available
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Family Forming Plans
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Secure Travel & Identity Theft
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Health Savings Account (HDS)
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Health Care Flexible Spending Account (FSA)
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Access to MetLife Legal Plan Services
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401k Match Plans
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Commuter Transportation Benefits
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Access to Virtual Health Services such as Telahealth, 2nd.md, and Calm App
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Paid Holidays (long weekends and end of the year closure)
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Flexible / Numerous PTO Days
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Half-Day Fridays All Year (Not Just in the Summer!)
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New MacBook Pros and additional office needs for reimbursement
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Communal Meeting Rooms and Standing Workstations are Available in our NY Office
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Company Events & Happy Hours
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10 Week Paid Parental Leave
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Tuition Reimbursement Of Up To $5,000 per calendar year