[Hiring] Paid Social Ad Builder @Paired

Role Description

We are looking for a Paid Social Ad Builder who will be responsible for the execution and operational management of paid social campaigns across Meta, TikTok, and AppLovin.

• Build and launch performance marketing campaigns across Meta, TikTok, and AppLovin.
• Ensure all campaigns follow established naming conventions and account structure.
• Implement campaign setups including CBO, ABO, audience targeting, and ad variations.
• QA creative assets to ensure they meet brand guidelines and platform requirements.
• Maintain organized libraries of creative assets and performance insights.
• Track creative performance and maintain an internal swipe file of top-performing ads.
• Implement and verify tracking setups including pixels, events, and UTMs across platforms.
• Ensure campaigns are properly configured for accurate attribution and reporting.
• Flag tracking issues before campaigns go live.
• Track key paid social metrics including creative hit rate and campaign performance.
• Prepare weekly performance updates ahead of growth team meetings.
• Identify patterns among top-performing creatives, products, and creators.
• Monitor TikTok Shop reviews and flag negative feedback to internal teams.
• Track key TikTok Shop metrics including GMV, orders, conversion rate, and AOV.
• Support campaign execution and creative launches related to TikTok Shop growth.
• Recommend tactical optimizations to media buying leads.
• Support audience testing, ad copy testing, and creative testing initiatives.
• Conduct landing page audits and assist with A/B testing opportunities.

Qualifications

• 1–3 years of hands-on experience managing campaigns in Meta Ads Manager
• Familiarity with CBO, ABO, custom audiences, lookalike audiences, and pixel events
• Experience launching and managing paid social campaigns
• Strong written English communication skills
• Strong attention to detail and organizational skills
• Experience working with U.S.-based ecommerce or DTC brands.
• Exposure to campaigns on TikTok and AppLovin is a plus

Benefits

• Competitive salary in the US.
• Fully remote work environment with flexible scheduling