[Hiring] Paid Search Strategist Freelancer @OPTIDGE INC

Role Description

The Paid Search Strategist will report into the Director of Paid Media, with oversight from the Paid Media leads. This role is perfect for an experienced Paid Search / PPC practitioner who enjoys working with SMB / Mid-sized clients to optimize their lead generation flows through ad strategy. This role is a contract position with an option to convert to an employee should pre-determined success metrics be achieved. This role is scoped for 30 to 35 hours per week, with an hourly rate starting at $30 and scaling with experience.

Day To Day and Year 1:

• Review campaign performance data and identify key trends across accounts.
• Analyze CTR, conversion rates, CPC, and overall account performance using tools like Google Ads, Google Analytics, and Microsoft Ads.
• Launch new client projects, including setting up conversion tracking, creating a baseline bidding strategy, target keywords and keyword negatives, and developing landing pages.
• Own monthly client reporting and client meetings to present results and discuss strategies.
• Participate in weekly or daily team updates on campaign performance and progress with collaborators and leadership.

Within 1 month you’ll…

• Complete onboarding and understand client operations.
• Begin work on your first project.
• Start shadowing accounts from other Strategists.
• Show proactivity in communicating with Account Managers and other cross-functional teams.

By 3 months you’ll…

• Fully ramp into the role with ownership of 2-4 clients (depending on client size).
• Finish shadowing accounts from other Strategists to gain a holistic understanding of operations.
• Lead strategy with support from colleagues and seniors, owning the “first pass” on strategy with review from support teammates.

By 6 months you’ll…

• Offer strategic support to junior teammates in weekly meetings and 1:1s.
• Own and launch a new client build (depending on sales pipeline).
• Identify strategic shifts based on campaign performance, regional holidays, and client business goals.

Qualifications

• Experience working on client campaigns with budgets between $5k - 40k per month, ideally for a service-based industry like in-home healthcare, legal or financial services, or similar.
• Strong understanding of running campaigns with Google Ads Manager, with reporting and conversion tracking through Google Analytics, Google Tag Manager, and Call tracking metrics or a similar platform.
• Knowledge of how to use AI to accelerate and streamline the campaign strategy process.
• Ability to manage the light level of chaos that comes with agency territory.

Benefits

• Individual growth plans that help you achieve your ideal career path.
• Incredible company culture focused on impact, balancing freedom with responsibility, and a consultative, transparent, and communicative approach.
• Great career growth opportunity with direct access to agency leadership and graduate level university training.