[Hiring] Paid Search Strategist @Signature Media

Role Description

This is a Google Ads-first position with real expansion scope. You'll own paid media strategy across a multi-client home services portfolio – starting with the unglamorous work of getting the foundation right (conversion architecture, data quality, signal integrity) before optimizing anything else.

• Audit incoming accounts for conversion tracking inflation, structural problems, and wasted spend – without being pointed at them
• Own conversion architecture per account: Enhanced Conversions, offline imports that feed closed job data back into bidding, server-side tracking where applicable
• Build first-party data strategy per account: customer lists, CRM integration, and audience signals
• Build and optimize campaigns across Search, Performance Max, AI Max, Demand Gen, and YouTube
• Design, launch, and measure experiments on Meta, Nextdoor, Reddit, Angi, and Yelp
• Track true Cost per Qualified Lead by source and monitor closing rates per channel
• Build and maintain layered negative keyword systems with active search term review
• Deliver weekly reporting in plain language: what changed, why, and what's next

Qualifications

• 2–4 years managing paid media across a multi-client portfolio – agency experience preferred
• Deep Google Ads fluency across campaign types; you have a point of view on Performance Max and can defend it
• Hands-on experience with offline conversion imports and tracking beyond platform-reported data
• Comfort running experiments on unfamiliar platforms and reporting honestly when something didn't work
• You use AI tools (Claude, ChatGPT) as a real part of your workflow – not occasionally, daily

Requirements

• Home services background: roofing, HVAC, foundation repair, waterproofing, or similar trades (nice to have)
• Google Ads certification (nice to have)
• Experience with call tracking platforms – WhatConverts, CallRail, or similar (nice to have)

Benefits

• $65,000–$78,000 base salary
• 15% performance bonus tied to CPL improvement, Quality Score milestones, and platform KPIs
• Health, dental, and vision – HDHP/HSA with employer contribution
• 401(k) with 4% employer match
• $2,000/year for certifications, training, and conferences
• Fully remote with unlimited PTO
• Quarterly in-person team meetups
• Clear path to Director of Paid Advertising