[Hiring] Paid Search Strategist 3 @OuterBox

Role Description

As a Paid Search Strategist 3 at OuterBox, you will take charge of the search engine marketing efforts, driving targeted traffic and delivering measurable results for several of our clients. You'll have the opportunity to work with innovative & transformative digital health brands and the fastest-growing e-commerce companies and collaborate with a team of dynamic professionals.

• Plan, execute, and optimize within the full Google Suite and Microsoft Ads with a focus on paid search, shopping, and performance max campaigns.
• Conduct thorough keyword research to identify high-value, relevant keywords and build effective campaigns.
• Create compelling ad copy and design effective ad creatives to maximize click-through rates and conversions.
• Monitor and adjust bid strategies to achieve campaign goals while optimizing cost-per-click and return on ad spend (ROAS).
• Analyze campaign data and provide insights and recommendations for improving performance and achieving KPIs.
• Continuously test ad variations, landing pages, and other elements to improve campaign performance.
• Stay up-to-date with industry trends and competitor strategies to ensure a competitive edge.
• Manage budgets effectively, ensuring efficient allocation of funds across campaigns.
• Other duties, as assigned.

Qualifications

• 4+ years of experience with paid media advertising. Demonstration of exemplary performance may supersede the experience requirement.
• Bachelor's degree in Marketing, Advertising, or a related field.
• Proven experience as an SEM Specialist with a strong track record of successful PPC campaigns.
• Google Ads and Bing Ads certification preferred.
• Proficiency in SEM tools and platforms, including Google Ads Editor, Google Analytics, and keyword research tools.
• Analytical mindset with strong data analysis skills.
• Excellent communication and teamwork skills.
• A passion for staying updated on the latest digital marketing trends and best practices.
• Certification or experience in other digital marketing channels (e.g., SEO, social media) is a plus.

Requirements

• This role is based in the US. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
• Fast-paced, dynamic office environment and may be required to work outside of regular office hours to resolve issues or complete projects of the department.

Benefits

• We invest in our team by empowering new ideas and providing opportunities for continuous professional development.
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• Generous health, dental, and vision benefits.
• 401K with employer match program.
• Generous PTO for all employees.
• Total Compensation for this role is $75,000 - 90,000.