[Hiring] Paid Search Specialist @Measure Marketing Results

Role Description

We're looking for a Paid Search Specialist who knows that great PPC isn't about getting more clicks—it's about generating qualified leads that help businesses grow. You'll primarily manage Google Ads and Microsoft Ads campaigns for local B2B businesses across the United States. While Google Ads will be your primary responsibility, experience with Meta Ads is a plus. If you're someone who enjoys optimizing campaigns, spotting opportunities in data, and continuously improving performance, we'd love to meet you.

What You'll Do

• Manage 20–30 Google Ads accounts for local B2B businesses in the US.
• Build, manage and optimize Search, Performance Max, Display and Remarketing campaigns.
• Manage Microsoft Ads (Bing) campaigns and support Meta Ads campaigns when required.
• Perform keyword research, audience research and competitor analysis.
• Write compelling, conversion-focused ad copy using AI or inhouse content team.
• Continuously optimize bids, budgets, audiences, search terms and campaign structure.
• Improve campaign performance through testing and data analysis.
• Collaborate with Customer Success Managers, SEO Specialists and designers to achieve client goals.
• Prepare monthly performance reports with actionable insights and recommendations.
• Identify opportunities to improve lead quality, increase conversions and grow client accounts.
• Stay current with the latest Google Ads features, AI-powered tools and paid media best practices.

Qualifications

• 2–5 years of hands-on experience managing Google Ads campaigns in a digital marketing agency.
• Experience managing 20+ client accounts simultaneously.
• Strong experience with Google Ads and Microsoft Ads (Bing Ads).
• Familiarity with Meta Ads is a strong advantage.
• Experience managing local lead generation campaigns for North American businesses.
• Understanding of location targeting, service area campaigns, call campaigns and lead generation campaigns.
• Strong knowledge of keyword research, campaign optimization, bidding strategies and conversion tracking.
• Experience with Google Analytics 4, Google Tag Manager and Looker Studio.
• Excellent analytical, communication and time management skills.
• Comfortable working in a fast-paced agency environment.

Bonus Points If You Have

• Google Ads Certification.
• Experience working with signage companies, contractors, home services, healthcare, legal or other local service businesses.
• Experience with tools like SEMrush, SpyFu, CallRail or HubSpot.
• Familiarity with AI tools like ChatGPT or Gemini to improve campaign research, reporting and optimization workflows.

Benefits

• Work with businesses across North America.
• Manage campaigns that directly impact client growth.
• Collaborate with experienced SEO, AI Search, Content and Web teams.
• Work in an AI-first agency that encourages experimentation and continuous learning.
• Enjoy the flexibility of a fully remote role while working on meaningful, performance-driven campaigns.