[Hiring] Paid Search Specialist @Airtable

Role Description

We're looking for a hands-on Paid Search Specialist to own the day-to-day execution of Airtable's paid search campaigns. You'll be stepping into an active, high-investment SEM environment and expected to hit the ground running — managing live campaigns, optimizing keyword strategy, evolving our bidding infrastructure, and running experiments to improve ROAS. You will work closely with Airtable's Performance Marketing and Data teams to ensure campaigns are executed with precision and are fully tracked end-to-end.

What you'll do:

• Own end-to-end execution and performance of paid search campaigns across Google and Microsoft Bing Ads, including in-platform management of budgets, bidding, and keyword refinement.
• Lead non-brand category expansion across key use cases (CRM, project management, workflow automation, etc.), from keyword planning to launch to optimization.
• Regularly analyze performance and deliver weekly performance updates and testing briefs, making ongoing recommendations across spend, bidding, keywords, targeting, and landing pages.
• Execute structured experiments, clearly document learnings, and drive continuous improvement in paid search performance.

Qualifications

• 4+ years of hands-on paid search experience across Google and Microsoft Bing Ads.
• Experience in product-led organizations and understanding of optimizing for product sign-up quality.
• Instinctively reach for AI to move faster and work smarter.
• Comfortable pulling insights from complex datasets and using tools like Looker.
• Proactively surface updates and build strong relationships with team and cross-functional partners.
• Detail-oriented and organized, able to manage multiple campaigns and workstreams.

Requirements

• Technically fluent with conversion tracking, value-based bidding, and smart bidding strategies.
• Strong communicator who flags issues early.
• Builder and AI-centric mindset, thriving in ambiguous environments.
• Analytical and hypothesis-driven approach to experimentation and optimizations.

Benefits

• 6-month contract with potential to extend.
• Start Date: ASAP.
• Work Schedule: 30-40 hr / week.
• Location: Remote (United States).
• Hourly rate: $60 — $75 USD.