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Paid Search Marketing Manager @LawnStarter
Marketing
Salary usd 105,000 - 1..
Remote Location
πŸ‡ΊπŸ‡Έ USA Only
Job Type full-time
Posted 2d ago

[Hiring] Paid Search Marketing Manager @LawnStarter

2d ago - LawnStarter is hiring a remote Paid Search Marketing Manager. πŸ’Έ Salary: usd 105,000 - 135,000 per year πŸ“Location: USA

Role Description

You'll own paid search strategy and execution across our entire portfolio. This is an IC role; you're not managing people, you're managing millions in ad spend. You'll work directly in the accounts daily while also thinking strategically about how to scale efficiently.

  • Multi-brand complexity: Running campaigns for three brands that compete in overlapping markets.
  • RSA, DSA, and beyond: Core mowing spans 200+ local markets across three brands.
  • Seasonality is extreme: Lawn care demand swings 5x between winter and spring.
  • Full-funnel ownership: Responsibility from ad impression through first service complete.
  • Direct business impact: Paid search is our #1 acquisition channel.

Qualifications

  • AI-native: Use AI tools to move faster.
  • Deep in the data: Comfortable with Google Ads, spreadsheets, and dashboards.
  • Systems thinker: Optimize campaigns and structure accounts for scale.
  • Comfortable with ambiguity: Make decisions with incomplete data.
  • Strong communicator: Explain technical details to non-specialists.
  • Conversion-tracking fluent: Understand event tracking and attribution models.
  • Bias for action: Prefer launching tests over lengthy planning cycles.

Requirements

  • Own RSA and DSA strategy for core mowing across Google and Bing.
  • Run and optimize PMax, AI Search Max, and Demand Gen campaigns.
  • Define and manage tCPA, tROAS, and portfolio bid strategies.
  • Own attribution tracking setup and conversion loop QA.
  • Drive landing page testing and customer journey optimization.
  • Manage campaigns with clear positioning and minimal cannibalization.
  • Decide budget allocation across brands, markets, and campaign types.
  • Run structured experiments on bidding strategies and ad copy.
  • Build dashboards and surface insights.

Benefits

  • Base salary: $105,000–$135,000 depending on experience.
  • Healthcare: Medical, dental, and vision.
  • Fully remote: Work from anywhere in the US.
  • Unlimited PTO: Results matter, not hours.
Before You Apply
️
πŸ‡ΊπŸ‡Έ Be aware of the location restriction for this remote position: USA Only
β€Ό Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Back to Remote jobs  >   Marketing
Paid Search Marketing Manager @LawnStarter
Marketing
Salary usd 105,000 - 1..
Remote Location
πŸ‡ΊπŸ‡Έ USA Only
Job Type full-time
Posted 2d ago
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️
πŸ‡ΊπŸ‡Έ Be aware of the location restriction for this remote position: USA Only
β€Ό Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Apply for this position
Did not apply βœ“
Applied βœ“
Sent Follow-Up βœ“
Interview Scheduled βœ“
Interview Completed βœ“
Offer Accepted βœ“
Offer Declined βœ“
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