[Hiring] Paid Search and Social Specialist @Castle Automotive Group

Role Description

We're hiring a Paid Search & Social Specialist to own both channels end-to-end. Not manage vendors who run them. Not assist a larger team. Own them — strategy, execution, optimization, reporting, and continuous improvement.

If your best work happens inside the platforms and you can connect what you're doing there to actual business outcomes, keep reading.

WHAT YOU'LL OWN

• Paid Search
  • Google Ads and Bing Ads strategy and execution across new inventory, used inventory, fixed ops, and conquest campaigns
  • Keyword architecture, match type strategy, negative keyword management, and bid logic
  • GA4 and GTM tracking — pixel/tag implementation, conversion event configuration, data integrity
  • Emerging search channel strategy: AI-driven search (SGE, Perplexity, ChatGPT Search) as advertising surfaces mature
• Paid Social
  • Meta Ads strategy and full-funnel execution — new vehicle, used inventory, service, and group-level brand
  • Audience architecture: cold prospecting, warm engagement, and retargeting layers with matched creative strategy
  • Creative testing framework: hypothesis-driven, documented, and tied to business outcomes
  • Attribution management in a post-iOS 14 environment — aggregated event measurement, modeled conversions, honest reporting
• Cross-Channel & Reporting
  • Performance reporting that connects paid activity to leads, appointments, and sales — not just platform metrics
  • Budget allocation and reallocation logic across both channels based on performance data
  • Collaboration with leadership on promotions, inventory priorities, and seasonal strategy

Qualifications

• 3+ years of hands-on paid search AND paid social experience — not just one or the other
• Automotive, real estate, home services, or other high-ticket/considered-purchase category experience strongly preferred
• Google Ads certified or equivalent demonstrated fluency — you can audit and rebuild account structure from scratch
• Meta Ads Manager depth: campaign architecture, audience strategy, creative testing, pixel/AEM configuration
• GA4 and GTM literacy: you understand how conversions are configured, where data breaks down, and how to fix it
• Post-iOS 14 attribution fluency: you can explain the gaps and demonstrate you've adapted your workflow
• Strong analytical instincts: you move between platform data and business outcomes without losing the thread
• Independent operator: you don't need a team around you to execute — but you communicate clearly when you do

Requirements

• Experience with AI-driven search advertising surfaces (Performance Max, SGE, AI Overviews, conversational retrieval)
• Familiarity with dealership CRM platforms (CDK, Reynolds & Reynolds, VinSolutions)
• Experience managing paid media across multi-location or franchise environments
• Comfort with Looker Studio, Power BI, or similar reporting/dashboard tools
• TikTok Ads, YouTube Ads, or other paid channel experience

Benefits

• Competitive base salary: $70,000–$90,000 depending on experience
• Remote-friendly; IL/IN preferred but not required
• Salary Range: $70-90K
• Compensation will be based on performance and experience; pay ranges may vary from the displayed amounts

Company Description

Castle Automotive Group runs 17 dealership rooftops across Illinois and Indiana. We're a data-driven, digitally mature group. We use Snowflake, BigQuery, Looker Studio, and Power BI to hold marketing accountable, and we expect the same standard from every channel we run.