Paid Performance Marketing Specialist @Mogo Finance Technology Inc.

[Hiring] Paid Performance Marketing Specialist @Mogo Finance Technology Inc.

Feb 15, 2025 - Mogo Finance Technology Inc. is hiring a remote Paid Performance Marketing Specialist. 💸 Salary: $50,000 - $80,000. 📍Location: Canada.

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Role Description

We’re looking for a Paid Performance Marketing Specialist who can build out and drive our paid marketing campaigns alongside a really great team.

Develop channel forecasts and manage monthly budgets across all marketing channels including paid search, paid social, affiliates, influencers, referrals, SEO, Display, App Install Campaigns
Responsible to build, execute, manage and optimize all paid campaigns across all channels for new and existing products focused on hitting specific KPI’s and growth goals
Work collaboratively with the Design, Creative and Social teams to develop and execute on an experimentation roadmap that includes testing new channels, new technology, creative, A/B testing, landing pages, all focused on driving accelerated growth
Responsible for monitoring and maintaining key metrics related to growth, new member acquisition, CAC and LTV ensuring that marketing spend is focused on driving the highest ROI
Manage and optimize website performance, including the creation and testing of landing pages, to improve conversion rates and support paid campaign objectives
Ensure seamless integration between paid channels and the customer journey, leveraging data to identify and address performance bottlenecks
Collaborate with the BI team to develop and refine attribution models, ensuring accurate measurement of campaign performance
Set up and manage web and app tracking, ensuring accurate data collection across all marketing touchpoints using tools and platforms like Google Analytics, Branch, Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager
Regularly track, measure, and report on key performance metrics (e.g., CAC, LTV, ROI) and provide actionable insights to stakeholders to drive optimizations
Act as a brand ambassador for Mogo, regularly using our suite of products, sharing the brand with friends and family, and providing feedback to the team for improvements

Qualifications

5+ years experience managing organic and paid performance marketing campaigns with budgets exceeding $500k+ a month
Proven track record on launching new campaigns and channels with continued testing and optimizing towards hitting specific KPI’s
A deep passion for paid marketing, including continued learning and understanding of best practices, new tools and emerging technologies/trends
Data analysis to drive optimization. Has to be someone who understands how and where to get the data and determine what it means
Experience/proficient with Microsoft and Google suite (excel/google sheets), SQL would be a plus
Experience with web and app tracking/attribution
A critical thinker, someone who will challenge the way things are done and isn’t afraid to run scrappy quick tests focused on continued optimization
An strong interest in fintech/financial services, someone who is passionate about seeing what others in the industry are doing, what is working, what isn’t and applying that knowledge to our own testing/experimentation plans

Requirements

The base salary range for this role is $50,000 - $80,000

Benefits

ALWAYS FULLY REMOTE WORK - Enjoy the flexibility of remote work, supported by necessary resources
Comprehensive Health and Wellness - Access medical, dental, and vision coverage plus a Health Spending Account
Stock Options - Have a stake in the company's success through stock options
Flex Vacation - Benefit from paid time off, including vacation days, holidays, and personal days
Innovative and Inclusive Culture - Engage in cutting-edge projects and be part of an inclusive workplace
Wellbeing Programs - Access counseling services, mental health support, and additional wellness resources

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📍	Be aware of the location restriction for this remote position: Canada
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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Paid Performance Marketing Specialist @Mogo Finance Technology Inc.

Marketing

Salary 💸 $50,000 - $80,000	Remote Location Canada
Job Type full-time	Posted Feb 15, 2025

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📍	Be aware of the location restriction for this remote position: Canada
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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[Hiring] Paid Performance Marketing Specialist @Mogo Finance Technology Inc.

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