[Hiring] Paid Media Strategist - Social @Human Marketing

Role Description

Human Marketing is a performance marketing agency that grows businesses profitably. We’re hiring a Paid Social Strategist to own the revenue performance and strategic direction of paid social across a portfolio of accounts. You’ll be the primary paid social voice in client-facing conversations and the bridge between high-level growth goals and on-the-ground execution.

You own the strategy, the media plan, and the results — and you're accountable for hitting acquisition targets, not just managing activity. You'll work alongside search strategists, media buyers, account strategists, creative, SEO, web dev/CRO, email/lifecycle, and organic social teams — depending on the account. Human delivers full-service growth programs, and paid social has to operate as part of that system, not next to it.

Qualifications

• 4+ years of hands-on paid social strategy experience, primarily for ecommerce businesses, with deep expertise in Meta (Facebook/Instagram) and working knowledge of at least one additional social platform (TikTok, Pinterest, Snapchat, LinkedIn)
• Agency experience — you understand how to manage multiple client relationships, navigate competing priorities, and deliver results across a portfolio
• Demonstrated track record of driving profitable growth through paid social — not just running campaigns, but owning revenue and contribution margin outcomes
• Fluency in ecommerce unit economics and measurement frameworks — contribution margin, MER, blended ROAS, CAC, and how media spend connects to business profitability
• Experience building, managing, and owning media plans with real budget accountability — including allocation, pacing, and reallocation decisions across accounts
• Proven ability to work cross-functionally with search strategists, account managers, creative teams, and media buyers as peers — not in a silo
• Experience briefing and directing media buyers — you can translate strategy into clear execution directives, review output quality, and hold buyers to standard
• Strong client-facing presence — you can present strategic recommendations, explain performance clearly, lead paid social sections of client meetings, and build trust as the expert in the room
• Analytical rigor — comfortable building performance narratives from platform data, translating metrics into business language, and presenting account health in monthly reviews
• Working knowledge of ecommerce platforms (Shopify, WooCommerce) and analytics tools — you understand the ecosystem your clients’ businesses run on

Requirements

• Build and maintain the media plan, channel mix, and paid revenue goals for each assigned account
• Collaborate with search strategists on shared accounts to build cohesive cross-channel media plans
• Own revenue and contribution margin achievement — accountable for hitting acquisition targets, not just managing activity
• Thoroughly understand and monitor the Ecommerce Scorecard, Contribution Margin incrementality, and all key aspects of Profit Compass for ecommerce accounts
• Document, update, and deeply understand all relevant performance metrics (CM, MER, aMER, ROAS, CAC, CPL, pipeline contribution) for each account
• Proactively identify budget reallocation opportunities and present recommendations before issues surface
• Work directly with Account Strategists and the creative team to align on media plan, KPIs, performance trends, creative direction, client sentiment, and budgets
• Translate account-level brand objectives into specific paid social channel briefs for media buyers
• Serve as the paid social voice in client meetings alongside the Account Strategist when performance or strategy needs direct explanation
• Align with the Director of Acquisition on account health, strategy shifts, and emerging risks monthly
• Facilitate monthly internal in-depth reviews of paid social health with Account Strategists and media buyers for each account
• Own the social strategy for each account — platform selection (Meta, TikTok, Pinterest, LinkedIn, etc.), campaign architecture, audience strategy, and bidding philosophy
• Brief media buyers on campaign goals, KPIs, targeting parameters, and budget pacing; review and approve campaign setups before launch
• Review buyer performance outputs bi-weekly; identify underperformance early and direct corrective action
• Maintain platform certifications and stay current on social-specific trends, algorithm changes, and best practices
• Work with creative and copy teams to develop high-performing ad concepts; provide clear briefs tied to performance data
• Own the testing roadmap for each account — ensure an always-on creative testing framework is in place and producing learnable results
• Document and share creative performance learnings across accounts to accelerate team-wide improvement

Benefits

• Health Care Plan
• Retirement Plan (401k)
• Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
• Remote Work