[Hiring] Paid Media Strategist @MyAdvice

Role Description

If you are seeking to work hard and pursue excellence, then you might be right for our team! We are seeking a seasoned and results-driven Digital Marketing Strategist (Paid Media) also designated internally as PPC Strategist to join our high-performance digital marketing team. This is a client-facing, leadership-level role that demands expert-level knowledge in Google Ads, strategic thinking, hands-on execution, and deep familiarity with elective medical advertising.

• Lead virtual, face-to-face calls with U.S.-based clients, building trust through performance insights, strategic recommendations, and transparent communication.
• Develop and manage high-performing Google Ads and Facebook Ads campaigns focused on lead generation for elective healthcare practices.
• Conduct keyword research, audience targeting, budget allocation, and A/B testing to maximize campaign ROI.
• Use Whatagraph to create and deliver insightful performance reports, highlighting KPIs, trends, and actionable takeaways.
• Create and optimize landing pages using Unbounce, including custom code implementation and troubleshooting.
• Navigate and manage Zendesk ticketing workflows for internal collaboration, task resolution, and client support.

• Clearly communicate campaign challenges and setbacks, including platform limitations, tracking issues, or disapprovals, and propose solutions to de-escalate concerns.
• Identify and articulate wins and upsell opportunities, including service add-ons, budget increases, or expansion into new platforms.
• Act as a strategic partner and educator, empowering clients to understand campaign performance and platform nuance.

• Navigate and manage Google Ads appeals and ad disapprovals, working with platform reps as needed.
• File necessary medical certifications and documentation for regulated treatments.
• Adapt speculative or experimental campaigns (e.g., stem cell therapy, PRP, compounded medications) to comply with advertising guidelines without compromising impact.

• Implement advanced tracking through Google Tag Manager, ensuring pixel accuracy, event tracking, and CRM integration.
• Maintain precise UTM parameters, conversion goals, and cross-platform tracking.
• Work closely with design and dev teams to align landing page structure with ad messaging.

Qualifications

• 5+ years of experience in PPC management, campaign development, and optimization.
• Proven experience managing at least $250,000/year in Google Ads spend.
• Background in elective medical advertising: plastic surgery, ophthalmology, dental, or medical weight loss.
• Advanced knowledge of Google Ads features (Performance Max, smart bidding, custom audiences).
• Strong Facebook Ads management skills.
• Fluent in spoken and written English with a general American accent.
• Available to work a full U.S. PST daytime shift.
• Proficient with:
  • Google Ads Editor, Google Analytics, GTM, Looker Studio.
  • Whatagraph for reporting.
  • Unbounce for landing page creation and script editing.
  • Zendesk for ticketing, documentation, and client support management.

Preferred Qualifications

• Google Ads and Meta Blueprint certifications.
• Familiarity with HIPAA-compliant tools and call tracking platforms.
• Experience using marketing CRMs (e.g., HubSpot, HighLevel).
• Previous agency experience servicing U.S.-based healthcare clients.

MyAdvice

“We are going to relentlessly chase perfection, knowing full well we will not catch it, because nothing is perfect. But we are going to chase it because, in the process, we will catch excellence.” — Vince Lombardi

MyAdvice empowers business owners and professionals to increase their revenue by attracting and retaining more clients through digital marketing. The SaaS-based platform enables hands-on control and visibility into performance of online marketing activities, backed by 20+ years of best practices and expertise on how to maximize those efforts.

We are committed to diversity and inclusion as we understand and value its importance to our success. Our team thrives upon our employee's unique experiences to propel creative solutions, so we aspire to continue building upon our diverse team to include groups that are traditionally underrepresented.

MyAdvice is a performance-based and data-driven company that has experienced tremendous growth within the last year, so we're excited for the opportunity to introduce new talent. MyAdvice’s progressive values include transparency, teamwork, relentless effort, and intellectual honesty in order to bring about the success of our clients.