[Hiring] Paid Media Strategist @White Bay

Role Description

This role involves planning, launching, and scaling paid media campaigns across Google and Meta platforms.

• Manage and grow multi-channel ad campaigns across Google Search, Display, Shopping, YouTube, Performance Max, and Meta platforms.
• Research, test, and refine keywords, audiences, and targeting strategies that actually convert.
• Craft compelling ad copy and visuals that get the click, and the sale.
• Build and maintain tracking setups through GA4, Google Tag Manager, and native platform tools.
• Analyse campaign data, surface insights, and make recommendations that improve ROI.
• Deploy advanced paid tactics: retargeting, segmentation, automated bidding, and lookalike audiences.
• Report clearly and confidently, no fluff, just facts and actionable next steps.

Qualifications

• 3+ years of hands-on experience running Google Ads and Meta Ads (agency side strongly preferred).
• Current Google Ads Certification.
• Deep understanding of GA4, Tag Manager, and conversion tracking logic.
• Proven success managing $200K+ monthly budgets.
• Familiarity with other social channels is a plus (TikTok, Pinterest, LinkedIn, etc.).
• A natural curiosity for testing, learning, and making campaigns better week after week.

Requirements

• This role is 100% remote, but aligned to Eastern Time.
• You’ll join a sharp, collaborative team where ideas move fast and data drives decisions.
• Expect autonomy, transparency, and a clear path to expand into broader cross-channel media leadership.

Benefits

• Competitive salary of $70–80K + Benefits.