[Hiring] Paid Media Specialist @Emapta

Role Description

As a Paid Media Specialist, you will drive measurable growth by transforming data into high-impact, performance-led campaigns across global digital platforms. Your work directly shapes revenue outcomes, customer acquisition, and marketing efficiency. This role offers a long-term global career with Emapta, where strategic thinking, analytical depth, and campaign ownership are elevated within a premium environment built for top-tier talent.

Qualifications

• 1-3 years of paid media experience in agency or in-house environments
• Hands-on expertise in Google Ads and Meta Ads Manager
• Proficiency in Google Analytics, Tag Manager, and campaign tracking tools
• Strong understanding of digital marketing metrics, attribution, and conversion tracking
• Strong analytical skills with ability to interpret data and recommend strategies
• Excellent organizational skills and strong attention to detail

Requirements

• Plan, launch, and manage paid media campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels
• Conduct keyword analysis, build keyword lists, and analyze search volume and trends
• Optimize campaign performance by adjusting bids, budgets, targeting, and ad creatives
• Monitor and report on KPIs including CTR, CPC, CPA, ROAS, and overall campaign performance
• Collaborate with creative and content teams to develop high-performing ad copy and visuals
• Stay updated on digital advertising trends, platform features, and industry best practices
• Support testing initiatives such as A/B tests, landing pages, and creative variations to improve campaign performance

Benefits

• 5 days work week
• Weekends off
• Work from home arrangement
• 20 vacation days in total
• Prepaid medicine
• Fully-customized Emapta laptop and peripherals
• Direct exposure to our clients
• Career growth opportunities
• Diverse and supportive work environment
• Prime Office Locations - Bogotá and Medellin
• Unlimited upskilling through Emapta Academy courses