[Hiring] Paid Media Specialist @WebIndia Inc.

Role Description

We are looking for a Paid Marketing specialist to manage and optimize Google Ads and Meta Ads campaigns for our international e-commerce and service-based clients. You'll be responsible for running profitable, performance-driven campaigns end-to-end from strategy and setup to daily optimization and reporting while using AI tools to work smarter and faster.

Qualifications

• Strong expertise in Google Ads and Meta Ads, with proven performance results.
• Experience with international e-commerce and service-based projects.
• Good understanding of AI tools for ad creation, workflow support, reporting, and optimization.
• Practical exposure to tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar AI platforms as part of day-to-day marketing work.
• Proficiency in GA4, GTM, Meta Business Suite, and performance tracking.
• Ability to manage multiple projects efficiently in a fast-paced environment.

Requirements

• Manage and optimize Google & Meta ad campaigns for international e-commerce and service-based clients.
• Develop and refine paid advertising strategies focused on ROI and profitability.
• Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimization.
• Execute and monitor Search, Display, Shopping, and Performance Max campaigns on a daily basis.
• Track and analyze campaign performance, and share clear weekly/monthly reports with insights and recommended actions.
• Run A/B tests on creatives, landing pages, and ad copy to improve conversion performance.
• Set up and manage tracking, conversions, remarketing, and attribution models in coordination with the tech/analytics team.
• Use AI tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar platforms to improve campaign setup, analysis, reporting, and optimization efficiency.

Benefits

• 5 Days Working
• Bi-weekly events
• Paid sick leaves
• Casual leaves & CL encashment
• Employee performance rewards
• Friendly work culture
• Medical Insurance