[Hiring] Paid Media Specialist @FOX Carolina News

Role Description

The Paid Search Specialist manages and optimizes high-volume paid search campaigns across Google Ads, Microsoft Ads, Facebook/Meta, YouTube, and key SaaS/managed-service platforms. This role requires sharp analytical skills, excellent communication, and the ability to work quickly and accurately in a fast-paced digital agency environment. The ideal candidate is detail-oriented, proactive, and confident in navigating native ad platforms while supporting cross-functional teams with clear insights and fast turnarounds.

• Campaign Execution & Platform Expertise:
  • Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other native platforms.
  • Work confidently within native ad interfaces and managed-service and SaaS platforms used for campaign automation, reporting, or optimization.
  • Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy.
• Optimization & Performance Management:
  • Manage multiple campaigns simultaneously in a high-volume environment while maintaining accuracy and performance standards.
  • Analyze data to optimize bidding, targeting, and ad relevance.
  • Run A/B tests and continuously improve quality scores and conversion performance.
• Communication & Collaboration:
  • Communicate clearly and proactively with internal teams to ensure alignment, accuracy, and timely execution.
  • Translate performance insights into actionable recommendations for account managers and strategists.
  • Maintain excellent written and verbal communication to support a client-first, service-focused environment.
• Reporting & Analytics:
  • Monitor campaign pacing, delivery, and KPIs daily.
  • Prepare performance reports using platform dashboards, analytics tools, and SaaS reporting systems.
  • Ensure tracking accuracy via tags, pixels, UTM parameters, and analytics integrations.

Qualifications

• 3+ years of hands-on experience managing paid search campaigns.
• Proficiency with Google Ads, Microsoft Ads, YouTube, Facebook, Instagram, Google Analytics, and keyword tools.
• Strong understanding of bidding strategies, tracking, attribution, and optimization tactics.
• Excellent analytical skills with the ability to interpret data and present insights clearly.
• Strong written and verbal communication skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.

Requirements

• If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references.
• Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal.
• GDM-TV/Gray Media is a drug-free company.

Benefits

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO