[Hiring] Paid Media Specialist @CEF Solutions Inc.

Role Description

This role is primarily focused on managing and optimizing paid media campaigns across platforms like Google Ads and Meta Ads, handling a ~$10K monthly budget while driving performance through testing, tracking, and data-driven improvements. It also includes marketing operations support such as budget tracking, vendor coordination, and administrative tasks, requiring strong experience in paid media, analytics tools like Google Analytics 4, and organized cross-team collaboration.

Responsibilities

• Paid Media (70%)
  • Plan, launch, and manage 10-20 paid campaigns per month across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram)
  • Own monthly ad budget of ~$10,000 USD and optimize for CPA, ROAS, and conversion volume
  • Execute A/B tests on creatives, audiences, landing pages, and bidding strategies
  • Manage ad creative workflow: brief, review, upload, and iterate (creative production supported by internal team)
  • Monitor campaign performance daily and make real-time adjustments
  • Deliver weekly performance reports with actionable insights to the MarCom Lead
  • Set up and maintain tracking via GA4, Google Tag Manager, and Meta Pixel
  • Support landing page optimization (WordPress) for campaign conversion
  • Apply basic SEO best practices to landing pages and campaign content
• Marketing Operations & Admin (30%)
  • Process marketing-related invoices, POs, and vendor payments
  • Manage communications with ad platforms and external vendors
  • Maintain marketing budget tracking spreadsheets and monthly spend reconciliation
  • Schedule meetings, prepare agendas, and document meeting notes when needed
  • Support general marketing team administrative tasks
  • Provide backup coverage for team admin tasks during colleague's PTO

Qualifications

• 5-10 years of hands-on paid media experience
• Direct experience managing $10K+ monthly ad budgets
• Proven track record in B2B, healthcare, medical device, or dental industries (strongly preferred)
• Google Ads and Meta Blueprint certifications
• Strong working knowledge of GA4, Google Tag Manager, and conversion tracking
• Basic SEO knowledge (on-page optimization, meta tags, keyword placement)
• Experience with vendor management, invoicing, and basic marketing operations
• Fluent English, both written and verbal (for async + live collaboration with US team)
• Comfortable working US Eastern Time overlap (at least 4 hours/day)
• Detail-oriented with strong organizational skills

Nice to Have

• WordPress backend experience (for landing page edits)
• Canva or Figma skills for ad creative adjustments
• Experience with LinkedIn Ads
• Dental or healthcare industry exposure
• Experience with Google Workspace (Drive organization, Sheets, Docs)