[Hiring] Paid Media Specialist @In Marketing We Trust

Role Description

The Senior Paid Media Specialist is responsible for delivering performance-driven paid media outcomes across assigned accounts. This role owns end-to-end campaign execution and optimisation, applies strong commercial and strategic judgment, and communicates insights and recommendations to clients and internal stakeholders.

Role Accountability

• Deliver day-to-day campaign execution across paid media platforms (Google Ads, Meta, Programmatic, etc.)
• Manage budgets and pacing to agreed plans and client outcomes
• Write and QA ad copy and creative inputs to best practice standards
• Conduct query reviews and apply learnings to improve performance
• Run ongoing in-platform optimisation, builds, expansions, and testing
• Provide market insights, performance analysis, and recommendations
• Participate in client WIP meetings with the Pod Leader / Client Services
• Maintain client relationships as the primary paid media delivery lead on assigned accounts

How this role will be measured:

• Individual Client Utilisation
• Delivery quality
• Engaged in OKRs
• Meeting/Exceeding Client KPIs

Qualifications

• 5+ years of agency paid media experience
• Strong cross-platform execution skills (Google Ads, Meta, Programmatic; LinkedIn/Bing as relevant)
• Strong analytical skills and ability to translate data into actions
• Strong communication and collaboration (client-facing)
• Ability to manage multiple projects (at least 5) and deliver on time

Requirements

• Position title: Paid Media Specialist
• Department: Digital Delivery
• Report to: Head of Paid Media
• Direct report: N/A
• Days/Hours: Full-time | Fixed Term
• Employment type: Independent Contractor
• Targeted timezones/locations: GMT+7, +8 (Southeast Asia)
• Note: only applications within the targeted time zones/locations are processed.