[Hiring] Paid Media Specialist @Resi

Role Description

This role involves supporting our paid advertising execution across Google and Meta platforms. You’ll be responsible for launching, optimizing, and managing paid campaigns using our existing playbooks, maintaining account hygiene, and delivering consistent performance.

• Launch and manage paid campaigns in Google Ads and Meta Ads based on Resi’s SOPs and templates
• QA campaigns before and after launch to prevent and catch errors early
• Monitor spend pacing and performance trends across search, PMax, display, and social campaigns
• Identify accounts that fall outside normal performance bands and escalate them to the PPC Strategist
• Run A/B experiments defined by the strategist and ensure consistent, accurate implementation
• Document campaign changes and surface insights that inform broader portfolio strategy
• Keep accounts clean and organized, including naming conventions, budgets, and tracking setup
• Coordinate with the Paid Media Strategist on execution priorities and escalating issues
• Support ongoing optimizations and basic reporting
• Work inside Resi’s PPC playbook — following standardized processes for setups, optimizations, routing, naming, QA, and reporting
• Log issues, anomalies, or recurring patterns that may indicate opportunities for system updates or automation
• Provide feedback that helps improve SOPs, templates, and workflow efficiency
• Work closely with the PPC Strategist to ensure campaigns align with overall property performance goals
• Partner with Data/Analytics to surface tracking issues, support reporting accuracy, and validate data integrity
• Coordinate with the Content Specialist for ad copy or creative requests as needed
• Work with the Client Performance team to ensure campaigns reflect current leasing, occupancy, or market priorities

Qualifications

• 1–3 years of hands-on experience managing Google Ads and/or Meta Ads campaigns (agency or in-house)
• Strong understanding of CPC bidding, keyword strategy, account structure, and performance metrics
• Experience building campaigns from scratch and managing them across the full lifecycle
• Comfort working inside structured systems, SOPs, and repeatable processes
• High attention to detail — you don’t miss naming conventions, mismatched URLs, budget pacing issues, or conversion gaps
• Ability to prioritize, juggle multiple properties, and maintain steady, consistent execution
• Familiarity with GA4, Tag Manager, TapClicks, or similar analytics/reporting tools is a plus
• Multifamily or property marketing experience is a big bonus, but not required

Benefits

• A remote-only, flexible work environment
• Competitive compensation, time off, and benefits
• Clear career path from Specialist → Strategist → Pod Leader as the digital team scales
• The opportunity to help build the operating system that will define the next generation of multifamily marketing
• A team that genuinely cares about the work, the clients, and each other

Location

United States (Remote)

Department

Digital Marketing

Employment Type

Full-Time

Minimum Experience

Mid-level

Compensation

$55,000 - $65,000